Indian agriculture

INDIAN AGRICULTURE & RURAL MARKETING Present Status & the Potential Abdul Ali MBA Agribusiness

INDIA TODAY & TOMORROW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USA JAPAN FRANCE GERMANY UK INDIA BY 2020 SOME DESERT COUNTRIES INDIA CHINA BRAZILINDONESIA MEXICO MALAYSIA H I G H T E C H N O L O G Y L O W POOR BIODIVERSITY RICH Biodiversity- Technology- Prosperity Matrix

Agro-Food: Fruit & Vegetables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE: INDIA : 2020, A VISION FOR THE NEW MILLENNIUM BY KALAM ABDUL, A.P.J. & RAJAN, Y.S . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2020 Vol: 90 & 150 Million Tonnes * BUSINESS Rs. 27000 cr/yr & Rs. 32000 cr/yr * LOSSES Rs. 5900 cr/yr * OTHER BUSINESS Rs. 25200 cr/yr

Envisioning an Empowered Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COLD CHAIN CRYO FLUDS CONTAINER ASEPTIC PACKAGING FODDERS ELECTRONIC TESTING MACHINES HYGENIC TRG. WASTE REDUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGRO –FOOD MILK PRESENT CORE TECHNOLOGIES YEAR 2020

Envisioning an Empowered Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COLD CHAINS PACKAGING PROCESSING ASEPTIC PACKAGING CA /MA CONTAINERS WEIGHTING & SENSING EQUIPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGRO –FOOD FRUIT & VEGETABLES PRESENT CORE TECHNOLOGIES YEAR 2020

Envisioning an Empowered Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PEST/RODENT CONTROL HANDLING EQUIPMENTS ELECTRONIC SENSORS (MOISTURE ETC.) STORAGE PACKAGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGRO –FOOD CEREAL PRESENT CORE TECHNOLOGIES YEAR 2020

EXISTING VALUE CHAIN FARMER Local Traders Consolidator Wholesale Commission Agent Wholesaler Retailers CONSUMER Fruits & Vegetable Marketing Chain in U.P.

Farm Farm Village Agent Abdul Aharati 20% Retailer 100-200% Factory Abdul Retailer Distributor. C&F Factory 20% 35-50% EXISTING VALUE CHAIN VS FOOD MART Happy Usual Consumer Consumer & & Farmer Farmer

AGRICULTURE IN INDIA ,[object Object],[object Object],[object Object]

INDIAN AGRICULTURE-STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INEFFICIENCIES OF INDIAN AGRICULTURE ,[object Object],[object Object],[object Object],[object Object],[object Object]

FOOD PROCESSING INDUSTRY IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

FOOD PROCESSING INDUSTRY Major Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indian Food Processing Industry Shortcomings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indian Food Processing Industry Outlook ,[object Object],[object Object],[object Object]

POTENTIAL FOR RURAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four “A”s of Rural Marketing ,[object Object],[object Object],[object Object],[object Object]

Current Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXECUTION ,[object Object],[object Object],[object Object]

PROPOSED MODEL ,[object Object],[object Object],[object Object],[object Object]

URGENT ISSUES TO BE RESOLVED ,[object Object],[object Object],[object Object],[object Object]

TOOLS FOR RURAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTERVENTIONS FROM GOVT . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indian agriculture

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Indian agriculture