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Peter Masucci Adjunct Professor of Marketing University of New Hampshire Whittemore School of Business and Economics Effective Presentations January 26, 2007
“ Great speakers aren’t born, they are trained.” Presenting is a Skill… Developed through training and experience
Agenda  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Peter Masucci – Teaching Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peter Masucci – Professional Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction
Why Give A Presentation? ,[object Object],[object Object],[object Object],[object Object]
Definitions  ,[object Object],[object Object],[object Object],[object Object]
#1 Fear ,[object Object],[object Object],[object Object]
Causes of the Anxiety ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Presentation
Planning Your Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Still More Planning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizing Your Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Storyboarding
The Presentation Sequence
#1: Build Rapport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2: Opening Your Presentation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2…Completing the Opening  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3:  Presenting Main Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
#4:  Concluding Your Presentation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Effective Visual Aids
Designing Good Slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Aid s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Aids ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visual Aids
Visual Aids Should… ,[object Object],[object Object],[object Object],[object Object]
Be Visible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Red/Blue Conflict Red letters on blue background creates “flicker effect” Blue letters on red background just as bad
Low Contrast White on yellow Yellow on white Black on blue Blue on black
“ Fly-In” vs “Wipe” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be  CONSISTENT  throughout presentation!
[object Object],[object Object],[object Object],[object Object],Eye Movement The “Z” Rule
Effective Presentation Techniques
What  M akes an  E ffective  S peaker ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vocal Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Voice ,[object Object],[object Object],[object Object],[object Object]
Use t he Rights Words ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use of  B ody Language ,[object Object],[object Object],[object Object],[object Object]
Body Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scripts and  Notes  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speaker Reads Slides ,[object Object],[object Object],[object Object],Psst!  This slide is way too busy!
Common Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pauses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control of  Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Presentation Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Guide audience gently Design slides carefully Use pauses effectively Answer questions inclusively
Questions ?

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