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AAUP 2007: Marketing Plan (R. Tambeau)
1.
Ren é e
Tambeau Director of Sales and Marketing Wayne State University Press
2.
3.
WSU Press Staff
Staff of 16 full-time employees, 3 part-time employees, 1–2 interns
4.
5.
6.
Marketing Budget =
approximately $10 0,000
7.
8.
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10.
11.
12.
13.
14.
Examples
15.
16.
17.
18.
19.
20.
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23.
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25.
Period for questions
at the end of the presentations. Thank you!