1. Co-Founders
Aatif Ahmed Misbah (HBS Class of 2011)
Arindam Mukherjee (HBS Class of 2011)
Founded: January, 2011
URL: www.tradeosports.com

2. Think India…think cricket crazy fans

3. …a fast growing online sports community
in India
Total Active Internet user base
63 Million
• Internet penetration CAGR
Active Internet Users ~ 46%
46 Million
• Our target segment (18-
35yrs) is the core group
18-35 years
28 Million • Online Gaming market set to
grow at CAGR ~ 36%
Sports Fans
• Commercialization of sports-
22 Million popularity of IPL
Data Source: I-Cube 2009-’10 Report

4. .. And no fantasy game that gives voice
to the fans
USER
USER USER
Fantasy Sports Platform
ADs
The current fantasy games in the market do not have
social interaction between the fans

5. That’s where Trade O’ Sports comes in…
… Stock market for sports fans!

6. Stock Trading + Fantasy Sports=Trade O’ Sports
Stock: S. Tendulkar Popular stock: fully Users buy/sell stock by Tendulkar hits a Market prices increase:
Symbol: STE subscribed during IPO feeding in desired quantity century, thus increasing his high demand stock
Issue Qty: 60K and enters the stock and offer price. Track match earnings and chances
Issue Price: T$ 56.50 market to be traded on the stocks in their Sportfolio of higher dividends for the
floor users holding his stock
IPO issue price based on
historical performance
Net Worth : T$ 1486745.56
Overall Rank : 12
League Rank :2
Snapshot of a user’s Sportfolio
Investments : T$ 946745.56
Cash Remaining : T$ 540000.00
Trader Level :

7. … A multi-sided platform, allowing sports fans to
voice their opinions in an objective way …
USER
USER USER
Trade O’ Sports Platform
Affiliate Commercial
Partners brands
Sports Franchisees
…to deliver a richer experience of a community’s
engagement in a fantasy game

8. … which gives us some barriers to entry
• Flexible platform: The concept can be extended to
other sports and even Bollywood
• First Mover’s advantage:
– Direct network effects
– Indirect network effects

9. And here’s how we make money…
• Ad Revenue:
– Number of pages/visit: ~ 8.5 pages/visit
– Avg. time spent on the site : ~9mins/user
– Target audience (18-35 years) is the core target for brands
• Affiliates:
– Users redeem their fantasy earnings for discounted products with our affiliate
partners
– Letters of intent from Flipkart (India’s amazon.com) and Chaupaati.in (a
Future Group company)
• Player analytics for targeted marketing solutions:
– Data on a player’s popularity index amongst fans
– Can be used by sports franchisees and commercial brands with these players
as ambassadors
Data Source: Trade O’ Sports test phase results (Feb 19-Apr 2)

10. Competitive advantage: community
interaction and platform flexibility
High
Fan community interaction
Medium
Low
Low Medium High
Platform flexibility

11. …and the numbers look encouraging
Key Assumptions:
• Active users: 20%
• Avg. pages/visit: 6
• User growth rate
Months Growth
1-4 30%
5-12 50%
13-24 10%
25-36 10%

12. Although, what keeps us awake at night…
Risks
• Year round activity: ~30 weeks of cricket in a year
• User retention for every season
• User engagement: ~25% visited every day
Mitigation Plan:
– Diversify into soccer and Bollywood
– Develop a micro-community model
– Include casual gaming on the platform

13. But, the team’s passion is high…
Aatif Arindam Rayman Sayantan Anirudha
Mumbai Indians Kolkata Knight Punjab KXI Kolkata Knight Chennai Super
supporter Riders supporter supporter Riders supporter Kings supporter
Worked at P&G Worked at P&G
Gold medalist & Successful start-up Coding GOD on Needs his regular Gaming & coding
finalist in Physics & experience! campus at IIT dose of coding rules his life at IIT
Maths Olympiad
Advisors:
- Prof. Janet Kraus (Entrepreneurship Unit, Harvard Business School)
- Prof. Joshua Coval (Finance Unit, Harvard Business School)
- Alok Kejriwal (Founder, Games2Win)

14. And the early users loved us…
Current Status:
• 547 users in test phase (World Cup season)
• Feedback: 9/10 would recommend us to others
• Avg. time spent on site: ~10 mins; Pages/visit: ~8
• Social engagement features in development for the IPL season
Funding Requirement:
• Seeking: $50,000 (12 month sustainability)
• Funds to be used for:
– Hiring of 2 Application developers
– Product development: FB and mobile apps
– Marketing

15. In summary, we’re here to…
• Pitch for Trade O’ Sports…
• A fantasy sports stock market for India as the target
market.
• The test phase was a success and now…
• We seek funding to achieve our next milestone of
getting 10,000 active users..
• And more importantly, your feedback to improve our
offering.

16. Appendix

17. Consumer Survey

18. Our Performance
• Total Registered users: 550
• Page Views: 57,577
• Pages/visit: 8.21
• Avg. time spent on the website: 10:11 mins
• Visits from India: 5,923 (84% of the total visits)
• Traffic from 45 cities: 82% from top 5 cities
• Highest Alexa Rank: 59,000 (in 3 weeks)
• FB fans: 131

19. P&L
Key Assumptions: Months Growth Breakeven Analysis
• Active users: 20% 1-4 30% Time to breakeven 24 mo.
• Avg. pages/visit: 6 5-12 50% Maximum capital need $50,000
• User growth rate 13-24 10% Users to breakeven 1,000,000
25-36 10%

20. Profile of Co-founders
Arindam Mukherjee: Currently an EC student at Harvard Business
School. Worked at P&G prior to HBS, as the Operations Manager of the
first Pampers production unit in India. Co-founded Green Hat Ventures, a
start-up in the online education space which was voted among the top 35
Hottest Start-ups by TATA NEN in 2008. Bachelors and Masters degree in
Industrial Engineering from Indian Institute of Technology
Kharagpur, where he was the Vice-President of the Students’ Association.
Aatif Ahmed Misbah: Currently an EC student at Harvard Business
School. Prior to HBS he worked in P&G Japan as a Scientist in the Global
Hair Conditioning design team. Bachelors in Chemical Engineering from
Indian Institute of Technology Bombay, where he was the Institute
Technical Nominee for the Students Association and was awarded
Technology Citation for exceptional contribution to students community.

21. Product design
Sportfolio: Trading Floor:
Tells you the net
worth, and your
ranking
Casual games to
keep ‘em busy
Your holding of
stocks to trade
Ticker to keep
‘em informed
The top
gainers/losers in a
week
NEW!
List of all player IPO Page:
stocks Traded/
IPOed
Your profile for
adding friends &
tracking
performance

22. Product Timeline