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I. Five outstanding social media
campaigns in Sri Lanka
ii. Three companies in same industry
and their content strategy on
most common 3 major platforms in
Sri Lanka
SOCIAL MEDIA MARKETING
Prof: Adam Acar
International University of Japan
MDA Asoka Kumara-2B4028
Source:http://www.slideshare.net/ParakumPathirana/social-media-adoption-among-the-banking-sector-in-sri-lanka-paper-presented-at-the-33rd-
national-it-conference-computer-society-of-sri-lanka
NATIONAL DEVELOPMENT BANK
300,078
followers
video
SWARNAMAHAL JEWELLERY
21,399
followers
video
DANKOTUWA POCELAIN
4972
followers
video
AIA INSURANCE
998
followers
video
LANKA BELL
459
followers
videovideo
OWN WEB PAGES
DIALOG AXIATA- 822,733 followers ETISALAT-405,757 followers MOBITEL-949,486 followers
 Use product related
information
 Use celebrities to promote
business
 Introduce new models,
innovations, packages etc
 Publish CSR activities
Focused on products, CSR,
Businesses
Update weekly basis
 Use FB, Twitter, Flicker and
You tube for further info
sharing
 Try to catch up in B2B
operations
Target All age-groups (18-
and above)
Use new launches
related info
 mostly use family
concept to attract
customer
 No CSR activities actively
Entertainments activities
are promoted
 weekly basis activities
updating
Use FB, Twitter, Flicker
and You tube for further
info sharing
Try to keep in touch
families. Expanded in B2B
Target All age-groups
(18- and above)
 promote new
innovations
 Attract youngers for
promotions
 More attention of
expand no. of followers
 No CSR activities actively
Update weekly basis
 Use RSS feeds, FB ,
Twitter and You tube for
info sharing
 Serve for all ages,
specially connected with
government servants for
expansion the business
Target All age-groups
(18- and above)
FACE BOOK
DIALOG AXIATA ETISALAT MOBITEL
 Use celebrities for social
activities
 Sponsor for national
activities
 Promotional programs
for loyal customers, raffle
draws, bonuses and points
 Knowledge sharing
 Educational activities,
competitions
 frequent updating by
photos and videos
 Corporate with other
businesses by introducing
new services
 Rare in celebrities but
all ages
Introduce new methods
to involve in national
activities, like data package,
plans etc
Limited promotional
programs,
 support for singers and
involved to share it with
clients
 Frequent updating by
photos
Expansions are limited
but introduce low cost high
satisfaction plans
Support for Online game
and apps information
 family concern
Support for low rate
data and call for IDD
 low promotional
activities
 knowledge sharing
Frequent up dating
Expanded within
government employees
Provide photos for
promotions
 try to expand followers
by getting likes and
comments
TWITTER
DIALOG AXIATA ETISALAT MOBITEL
 Introduce promotions
and prizes
Share knowledge
Use videos and photos
for promotion their brands
Support for customer
issues
Update daily
Facilitate sports by
videos and photoes
 Introduce promotions
and prizes
 share knowledge about
new apps and software
Use videos and photos to
promote brand image
Low update may be
weekly
Provide Song codes
support for downloads
Low response for
question and answer
facility
 Knowledge sharing for
attract more twits and
followers
 quick response for the
questions
Use video and photos for
brand images
Daily updates
Introduce new apps for
clients to keep in active in
twitter
Ready to support always
for any issue with mobitel
Summary and Reference
• All the products are playing with localized emotional role.
• Highly customized to local peoples’ feelings, custom, and with desires.
• It seems that Mobitel has increased it’s customer basis but not others
• Most of the companies are partnering with foreign companies to expand
in technology but act accordingly to local custom.
• Most videos are based on patriotism.
• Low in social media activities but higher in traditional activities.
• Most companies use social media since others are using.
Therefore-Mobitel,
• Product promotions are highly competitive with others
• Use most social medias and other general activities for brand image as
strategy to be above the other competitors.
• Corporate with government by facilitating for mobile and internet services
• http://www.dialog.lk/ http://www.etisalat.lk/ http://www.mobitel.lk/
• https://www.facebook.com/dialog.lk/?ref=ts&fref=ts https://www.facebook.com/Mobitel/?ref=ts&fref=ts
• https://www.facebook.com/EtisalatSL/?ref=ts&fref=ts
• https://twitter.com/search?q=Dialog%20Axiata&src=tyah https://twitter.com/EtisalatSL
https://twitter.com/MobitelSrilanka

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Outstanding social media campaigns in sri lanka

  • 1. I. Five outstanding social media campaigns in Sri Lanka ii. Three companies in same industry and their content strategy on most common 3 major platforms in Sri Lanka SOCIAL MEDIA MARKETING Prof: Adam Acar International University of Japan MDA Asoka Kumara-2B4028
  • 8. OWN WEB PAGES DIALOG AXIATA- 822,733 followers ETISALAT-405,757 followers MOBITEL-949,486 followers  Use product related information  Use celebrities to promote business  Introduce new models, innovations, packages etc  Publish CSR activities Focused on products, CSR, Businesses Update weekly basis  Use FB, Twitter, Flicker and You tube for further info sharing  Try to catch up in B2B operations Target All age-groups (18- and above) Use new launches related info  mostly use family concept to attract customer  No CSR activities actively Entertainments activities are promoted  weekly basis activities updating Use FB, Twitter, Flicker and You tube for further info sharing Try to keep in touch families. Expanded in B2B Target All age-groups (18- and above)  promote new innovations  Attract youngers for promotions  More attention of expand no. of followers  No CSR activities actively Update weekly basis  Use RSS feeds, FB , Twitter and You tube for info sharing  Serve for all ages, specially connected with government servants for expansion the business Target All age-groups (18- and above)
  • 9. FACE BOOK DIALOG AXIATA ETISALAT MOBITEL  Use celebrities for social activities  Sponsor for national activities  Promotional programs for loyal customers, raffle draws, bonuses and points  Knowledge sharing  Educational activities, competitions  frequent updating by photos and videos  Corporate with other businesses by introducing new services  Rare in celebrities but all ages Introduce new methods to involve in national activities, like data package, plans etc Limited promotional programs,  support for singers and involved to share it with clients  Frequent updating by photos Expansions are limited but introduce low cost high satisfaction plans Support for Online game and apps information  family concern Support for low rate data and call for IDD  low promotional activities  knowledge sharing Frequent up dating Expanded within government employees Provide photos for promotions  try to expand followers by getting likes and comments
  • 10. TWITTER DIALOG AXIATA ETISALAT MOBITEL  Introduce promotions and prizes Share knowledge Use videos and photos for promotion their brands Support for customer issues Update daily Facilitate sports by videos and photoes  Introduce promotions and prizes  share knowledge about new apps and software Use videos and photos to promote brand image Low update may be weekly Provide Song codes support for downloads Low response for question and answer facility  Knowledge sharing for attract more twits and followers  quick response for the questions Use video and photos for brand images Daily updates Introduce new apps for clients to keep in active in twitter Ready to support always for any issue with mobitel
  • 11. Summary and Reference • All the products are playing with localized emotional role. • Highly customized to local peoples’ feelings, custom, and with desires. • It seems that Mobitel has increased it’s customer basis but not others • Most of the companies are partnering with foreign companies to expand in technology but act accordingly to local custom. • Most videos are based on patriotism. • Low in social media activities but higher in traditional activities. • Most companies use social media since others are using. Therefore-Mobitel, • Product promotions are highly competitive with others • Use most social medias and other general activities for brand image as strategy to be above the other competitors. • Corporate with government by facilitating for mobile and internet services • http://www.dialog.lk/ http://www.etisalat.lk/ http://www.mobitel.lk/ • https://www.facebook.com/dialog.lk/?ref=ts&fref=ts https://www.facebook.com/Mobitel/?ref=ts&fref=ts • https://www.facebook.com/EtisalatSL/?ref=ts&fref=ts • https://twitter.com/search?q=Dialog%20Axiata&src=tyah https://twitter.com/EtisalatSL https://twitter.com/MobitelSrilanka