1. I. Five outstanding social media
campaigns in Sri Lanka
ii. Three companies in same industry
and their content strategy on
most common 3 major platforms in
Sri Lanka
SOCIAL MEDIA MARKETING
Prof: Adam Acar
International University of Japan
MDA Asoka Kumara-2B4028
8. OWN WEB PAGES
DIALOG AXIATA- 822,733 followers ETISALAT-405,757 followers MOBITEL-949,486 followers
Use product related
information
Use celebrities to promote
business
Introduce new models,
innovations, packages etc
Publish CSR activities
Focused on products, CSR,
Businesses
Update weekly basis
Use FB, Twitter, Flicker and
You tube for further info
sharing
Try to catch up in B2B
operations
Target All age-groups (18-
and above)
Use new launches
related info
mostly use family
concept to attract
customer
No CSR activities actively
Entertainments activities
are promoted
weekly basis activities
updating
Use FB, Twitter, Flicker
and You tube for further
info sharing
Try to keep in touch
families. Expanded in B2B
Target All age-groups
(18- and above)
promote new
innovations
Attract youngers for
promotions
More attention of
expand no. of followers
No CSR activities actively
Update weekly basis
Use RSS feeds, FB ,
Twitter and You tube for
info sharing
Serve for all ages,
specially connected with
government servants for
expansion the business
Target All age-groups
(18- and above)
9. FACE BOOK
DIALOG AXIATA ETISALAT MOBITEL
Use celebrities for social
activities
Sponsor for national
activities
Promotional programs
for loyal customers, raffle
draws, bonuses and points
Knowledge sharing
Educational activities,
competitions
frequent updating by
photos and videos
Corporate with other
businesses by introducing
new services
Rare in celebrities but
all ages
Introduce new methods
to involve in national
activities, like data package,
plans etc
Limited promotional
programs,
support for singers and
involved to share it with
clients
Frequent updating by
photos
Expansions are limited
but introduce low cost high
satisfaction plans
Support for Online game
and apps information
family concern
Support for low rate
data and call for IDD
low promotional
activities
knowledge sharing
Frequent up dating
Expanded within
government employees
Provide photos for
promotions
try to expand followers
by getting likes and
comments
10. TWITTER
DIALOG AXIATA ETISALAT MOBITEL
Introduce promotions
and prizes
Share knowledge
Use videos and photos
for promotion their brands
Support for customer
issues
Update daily
Facilitate sports by
videos and photoes
Introduce promotions
and prizes
share knowledge about
new apps and software
Use videos and photos to
promote brand image
Low update may be
weekly
Provide Song codes
support for downloads
Low response for
question and answer
facility
Knowledge sharing for
attract more twits and
followers
quick response for the
questions
Use video and photos for
brand images
Daily updates
Introduce new apps for
clients to keep in active in
twitter
Ready to support always
for any issue with mobitel
11. Summary and Reference
• All the products are playing with localized emotional role.
• Highly customized to local peoples’ feelings, custom, and with desires.
• It seems that Mobitel has increased it’s customer basis but not others
• Most of the companies are partnering with foreign companies to expand
in technology but act accordingly to local custom.
• Most videos are based on patriotism.
• Low in social media activities but higher in traditional activities.
• Most companies use social media since others are using.
Therefore-Mobitel,
• Product promotions are highly competitive with others
• Use most social medias and other general activities for brand image as
strategy to be above the other competitors.
• Corporate with government by facilitating for mobile and internet services
• http://www.dialog.lk/ http://www.etisalat.lk/ http://www.mobitel.lk/
• https://www.facebook.com/dialog.lk/?ref=ts&fref=ts https://www.facebook.com/Mobitel/?ref=ts&fref=ts
• https://www.facebook.com/EtisalatSL/?ref=ts&fref=ts
• https://twitter.com/search?q=Dialog%20Axiata&src=tyah https://twitter.com/EtisalatSL
https://twitter.com/MobitelSrilanka