“AAs” was initiated by seven like-minded youths who came together to spread awareness towards diverse social problems. In the year 2003 they formed a group which initiated many social activities for spreading awareness on different social issues like HIV/AIDS, STI, drug de-addiction, blood donation, water & sanitation etc. On 05-05-2005, this informal group registered itself as a formal organization under Madhya Pradesh Societies Registration Act with name “AAs – Aim for the Awareness of society”. (Registration No: 03/27/3/0431/05) AAs – which in Hindi means “Hope”- was established for making positive change in the society. It is the endeavour of AAS to serve the society and make it more capable to face challenges of deprived groups especially women and children. Presently the organization is working for the women empowerment and child Protection through its various projects. In addition to this AAs has also been involved in various research assignments in Indore city such as traffic volume count, informal water market research, community context analysis etc. While most of the NGO’s activities have taken place within the district of Indore, Madhya Pradesh, it aspires to achieve a national footprint in the coming years. AAs believe to work with a theme of Knowledge and Resource partnership. It runs different projects in close coordination with different government departments such as Indore Police, Municipal Corporation, Labour department, Women and Child development department etc.

1. AAs“Aim for the awareness of society”
H-33, MIG, RSS Nagar, Indore, Madhya Pradesh,
Phone- 0731-2570073, 4089521,
Email- info@aasindore.org,
Web www.aasindore.org
Organization Profile
1. Introduction
“AAs” was initiated by seven like-minded youths who came together to spread awareness towards diverse
social problems. In the year 2003, they formed a group which initiated many social activities for spreading
awareness on different social issues like HIV/AIDS, STI, drug de-addiction, blood donation, water &
MISSION
VISION
To establish a national footprint in child Protection and women empowerment
To work in collaboration with community, government and private sector for the
women and child development.

2. AAS – Aim for the Awareness of Society –Organization Profile
sanitation etc. On 05-05-2005, this informal group registered itself as a not for profit organization under
Madhya Pradesh Societies Registration Act with name “AAs–Aim for the Awareness of society”.
(Registration No: 03/27/3/0431/05).
AAs - which in Hindi means “Hope”- was established in May 2005 to establish the hope for positive
change in the society. It is the endeavor of AAS to serve the society and make it more capable to face
challenges of deprived groups especially women and children. Presently, organization is mainly working
for water and sanitation, child development and women empowerment in Indore, Madhya Pradesh.
AAS believes to work with a theme of Knowledge and Resource partnership. It runs different
projects in close coordination with different government departments such as Indore Police, Municipal
Corporation, Labour Department, Women and Child Development Department etc. This list of stakeholders
ensures the credibility of the organization.
2. Our Objectives
 To associate with different government schemes for the improvement of Schedule Caste and Tribes,
women, children and other deprived sections of the society
 To conduct awareness programs in rural and urban areas to improve physical and mental health of
people
 To establish linkages with health department for imparting health services to the vulnerable
 To develop and demonstrate sustainable systems for the environment, sanitation and waste
recycling
 To work for the communal harmony in the society
 To work for the rehabilitation of physically or mentally disadvantaged, female sex workers and
other marginalized groups of society
 To build sustainable livelihood resources, infrastructure and enhance accessibility of the resources
for poor community
 To conduct training programs on new, advanced and affordable technologies for the rural farmers
to increase the production.
3. Present projects
 CHILDLINE -1098- Supported by CHILDLINE India Foundation and Ministry of Women and Child
Development Department GOI
 Rajasthan Urban Infrastructure Development Project- Phase-2- supported by IPE Global Pvt. Ltd.
 Local Economic Development Baseline – Supported by Commonwealth Local Self Governance
Forum (CLGF)
 Project SEWA- Supported by Shree Mahadeo Shahara Sukrat Trust
 M Mitra- Supported by Armman Mumbai
 Sarthi “Empowerment Centre”- Supported by ZEE Media Corporation Limited
 Masti Ki Pathshala- Supported by various individual volunteers of Indore.
 Women Empowerment through Livelihood Initiatives- Run by the organization using its own
resources

3. AAS – Aim for the Awareness of Society –Organization Profile
4. Experience in the development projects- “What we have been doing”
AAs has a very rich experience of working in the various sectors of social development. Some of the major
accomplishments of the organization are mentioned below.
 Experience in child protection
Child protection is one of the major areas for the organization and under this AAs is working for Right to
Education. AAs facilitates pro-poor communities in getting admission for their children under RTE (Right
to Education). Organization is also implementing CHILDLINE project for children in need, care and
Protection to address various child protection related issues. The CHILDLINE team along with
representatives from Integrated Child Protection Scheme (ICPS) ,Child begging centre, Labour Department
and policemen rescues children, who are forced or involved in begging, child labour and child marriages. It
also organizes various campaigns so as to make children aware of Child Sexual Abuse (CSA). CHILDLINE
project is run by the Organization in Indore (M.P.) with the support of CHILDLLINE India Foundation and
Ministry of Women and Child Development GOI.
 Experience in water and sanitation sector
Organization operates various projects addressing water and sanitation issues. AAs has hands on
experience in the community managed water supply in urban areas and it has successfully completed
conjunctive water management project with support of Taru organization. AAs has worked for toilet
construction in the urban areas with the help of community mobilization. It has also organized mass
awareness programmes on the occasion of World Water Day, World Toilet Day, Global Hand Washing Day
etc. In addition to this, AAS has diligently organized social research assignments on water and sanitation
for various international organizations such as ISET, Taru etc.

4. AAS – Aim for the Awareness of Society –Organization Profile
 Experience in the Social Research sector
Organization has successfully completed various research projects in Indore covering various development
issues such as water and sanitation, Traffic, Wet market, Local economic development etc. Organization
conducted all these research assignments for different national and international organizations like Taru,
ISET, Commonwealth, Asian Development Organization, Shree Mahadeo Shahara Trust etc.
 Experience in slum improvement projects
AAs has implemented
conjunctive water
management project in two
slums in Indore named Rahul
Gandhi Nagar and
Devshrinagar. Organization
has hands on experience in
community mobilization on
water and sanitation, water
conservation and
development of community
based systems for water
management. Besides this
organization has its
volunteer’s network in the 50
slums of Indore and with the
help of these volunteers,
organization implements
various social awareness
programmes on a regular
basis.
 Experience in livelihood promotion of urban women
AAs has always been working towards its mission of bringing about sustainable improvements in the lives
of urban community by improving their livelihood options and exploring innovative livelihood options for
slum women. Organization is conducting various livelihood training programmes for the urban women in
Indore. The main objective of this programme is to increase availability of good livelihood options for the
urban women at their door steps and support communities in market development.
 Experience in creating blood donor network
AAs since its inception has made efforts to arrange blood for the needy patients. It has been able to make
various blood donations in Indore with the help of its active volunteers youth force. AAS acts as a facilitator
by connecting people who need blood and blood donors. It has made about 1000 blood donations in the
last three years.
5. Organization’s Collaboration with different departments- “Together we can help”
 Women and Child Development Department
 Social Justice Department
 Indore Police
 Labour Department
 Child Welfare Committee

5. AAS – Aim for the Awareness of Society –Organization Profile
 Education Department
 Non-Government Organizations
 Indore Municipal Corporation
6. Our Achievements- “To be Proud of”
 AAs developed a module on Child Sexual Abuse named “Surakshit Bachpan” was inaugurated by
Honorable Minister Ms. Maya Singh on 06-05-2016.
 19000 women seeking for antenatal and postnatal care were linked with ANC and PNC counseling
with the help of Armman Project.
 More than 1000 children in need, care and protection were supported in the year 2015-16.
 Bravery award received by the representative of the organization in the year 2015 on the occasion
of Women’s Day
 Bravery award received by the representative of the organization in the year 2014 on the occasion
of Women’s Day
 AAs received ‘’BEST NGO’’ award on 26 Jan, 2013 by the district administration for rescuing various
children from the vulnerable places
 Organization rescued 220 children who were organized for the child labor in different places of
Indore
 Organization rescued 350 children who were organized for the child begging in different places of
Indore
 Indore district admiration formed the very first committee in Indore for addressing child begging
issues as a result of the advocacy efforts made by the organization
Contact Details
Contact Person – Mr. Waseem Iqbal
Address- H-33, MIG, RSS Nagar, Indore
Email –info@aasindore.org, aasindia@hotmail.com
Phone-0731-2570073, 4089521
Website-www.aasindore.org
Organization is registered under FCRA, 12 A and 80G