3. www.asifhussain.com3
Agenda
Why Consumer Prefer Shopping Online
What People Buy Online
Shopping Cart Abandonment
Government to Business to Consumer (Example)
E-Commerce Platforms Market
Building Trust
Online Stock Trading (Example)
Tips for visitor engagement and conversion
Facts to Consider - Survey
Rise of Social Media e-Commerce
20. www.asifhussain.com
E-Commerce Trivia
44% of smartphone users admitted to “show-
rooming” – They browsed products in brick-and-
mortar stores, picked what they liked, then
purchased online.
And many did the opposite too….
20
31. www.asifhussain.com
Real Reviews from Real People
71% of customers agree that reviews make them
more comfortable that they are buying the right
product.
35. www.asifhussain.com
Putting a Face to your Brand
Highlighting the different people in your team is
important in building trust. If your employees are
using social media and have their own personal
web presence it will add legitimacy to your website.
It’s also going to make it highly unlikely that such a
user is a scam artist.
38. www.asifhussain.com
Stock Exchange
A stock exchange, share market is a corporation or
mutual organization which provides facilities for
stock brokers and traders, to trade company stocks
and other securities.
wikipedia.org
42. www.asifhussain.com
Margin Financing
Amount of cash or eligible securities required to be
deposited with a financer before engaging in
margin transactions. A margin transaction is one in
which the financer extends credit to the customer
in a margin account.
answers.com
43. Murabaha Financing
1-Jun Bank Buy 100 OGDC 135.13 3-Jun
Buys Shares, for Customer
Purchases Shares on new rate
3-Jun Bank Sell 100 OGDC 136.21 3-Jun
3-Jun Customer Buy 100 OGDC 136.21 3-Jun
• Contract between Bank and
Customer to decide profit
rate on resale and payback
period
• Bank sales the shares to
the customer on
settlement at profit
• Customer purchases
shares as bank’s agent,
bank pays for them
44. www.asifhussain.com
Murabaha Financing
Qty Rate Settlement
1-Jun Bank Buy 100 OGDC 135.13 3-Jun
3-Jun Bank Sell 100 OGDC 136.21 3-Jun
3-Jun Customer Buy 100 OGDC 136.21 3-Jun
The 2nd
transactions is done on a rate slightly higher than the
actual buying rate from the market.
This new rate is determined by an already existing contract
between the bank and the customer.
This Murabaha Contract has a fixed percentage of profit for
the bank and the customer has to pay the amount within a
fixed period.
Customer can sell shares with profit/loss, and payback the
bank.
The profit is not dependent over the time for which the
shares are financed.
Although eCommerce is seeing exponential growth, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind?
In the age of social media, it’s quite important that reviews are validated; so, it’s a good idea to link it to the reviewers Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could.
For example, marketing software company Marketo features reviews of its products from numerous social media channels. Even if you don’t trust one of the channels, there’s enough here to convince you that Marketo has done good work.
Accounting software Xero takes the concept of customer reviews a step further by providing beautiful photos of its customers together with a quote about why they used Xero. They testimonial page itself includes videos, quotes, client names, industry, and a full case study.
If a potential visitor sees a review of your product from a celebrity, they will immediately associate your product with a trusted face.
Skin care brand Proactiv has a page dedicated to celebrity endorsements. Although you may feel as though the testimonials on this page are paid for (and they probably were), these are still famous people who are willing to entrust an important asset (their skin) to Proactiv.
Being recognized by your customers is great for validation, but it’s also useful to highlight any media coverage you get. Simply putting logos of the websites that have featured you is an effective way of telling visitors that your product has been reviewed by professionals.
Tictail does a great job of this by providing small images to all the blogs and newspapers it has been featured in, as well as picking out choice quotes.
The number of Facebook fans or Twitter followers you have should not be the only barometer of your brand’s success, but it offers visitors an unbiased, quantitative metric as to the authenticity of your site. If you only have a few hundred followers it could be that your brand is new or not enough people care about it. In contrast, if you have thousands of followers it’s clear that a lot of people find your products useful.
Displaying the team members in a prominent manner also demonstrates that the company is being transparent. In contrast, scammers will usually obscure their identity, hiding behind layers of anonymity.
Web design and Drupal experts Chromatic have a beautifully designed “about us” page, featuring photos of the team, a short bio, and links to social media profiles. It’s hard to imagine this website being run by a group of scammers.