An Event Apart Boston, MA June 23, 2009 Findability 3 simple goals

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The document summarizes a presentation on findability given by Aaron Wall at An Event Apart in Boston on June 23, 2009. The presentation covered 3 simple goals for findability: finding your site, finding things within your site, and rediscovering your site. It discussed using semantic markup, accessibility, progressive enhancement, and microformats to improve findability. It provided tips for keyword placement, research, finding competitors, case studies, and checking rankings to build findable websites.

Tecnologia

slideshare.net/aarron
delicious.com/tag/
findabilitybliss

great content +
web standards =
findability bliss

The Standards
Connection
Semantic Markup: machine readable

Accessibility: legible to search engines

Progressively Enhance: remove barriers

Microformats: re-discoverable

adwords.google.com/select/KeywordToolExternal

mezzoblue.com/archives/2008/05/05/image_replac/

Do search engines
recognize microformats?

Will I get a ranking boost
from validating?

Findable Websites Are
Successful Websites

Thanks
http://buildingfindablewebsites.com

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An Event Apart Boston, MA June 23, 2009 Findability 3 simple goals

1. An Event Apart Boston, MA June 23, 2009

2. slideshare.net/aarron delicious.com/tag/ findabilitybliss

3. @aarron

5. Findability

7. 3 simple goals

8. find your site

9. find stuff in your site

10. rediscover your site

11. Beyond SEO

12.

13. Findability is not ...

14.

15. Findability is ...

16.

17.

18.

19. great content + web standards =

20. great content + web standards = findability bliss

21. The Standards Connection Semantic Markup: machine readable Accessibility: legible to search engines Progressively Enhance: remove barriers Microformats: re-discoverable

22. Semantic Message

23.

24. “Aboutness”

25. Position Keywords

26.

27. <title>

28.

29. <h1>

30.

31. <h2> & friends

32.

33. <strong> & <em>