A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

1. For Small Business

2. Aaron Weiche
Five Technology
Large & Small/Local Clients
Buffalo
10 Years
Speak Nationally
3 Daughters & Husker Football

3. • Over 500 million users
• 50% of active users
log-on daily
• Average user = 130 friends
• People spend 700 billion
minutes per month

5. Mobile
There are more than 200 million
active Facebook mobile users.
People that use Facebook on their
mobile devices are twice as active.

6. How Can It Help My Business?

7. It’s not the shovel
(tool), it’s the hole you
dug with it (effort).

8. Social Marketing
It’s being social, it’s interaction, it’s creating content
+ Create a Facebook Page, join the party
+ Understand the “Rules Of Engagement”
+ Use content and strategy to build your audience
+ Building brand
+ What they want

10. Deals - Punch Pizza
• Build Business
• Gain New Followers

11. Deals – Timing & Emotion
• Hit Twitter & Facebook at peak usage
• Bummed? Free will cheer you up
• 100’s of Tweets, Likes & New Followers
• 2 minutes on 10pm news that night
• 10,000 pizzas

12. Deals (fun) – Dry Cleaners

13. Deals – Dry Cleaners
Rewarding those who LIKE you.

14. Content Strategy
Use the sharing of great content to stand out
+ PHOTOS! Video too

15. Content Strategy
Use the sharing of great content to stand out
+ Insight into your business & daily routine
+ Tips, reminders … be helpful
+ Humanize, show personality
+ Ask Questions, ask them what they want
+ B2B: Be a resource, stats, links

16. The Result?
+ You drive business to your door, phone, website
+ Grow your audience
+ Likes, comments & SHARED on THEIR pages (130)
+ Sharing of your culture, brand, offering
+ One more element of marketing, word of mouth

17. I got the WHAT, now the HOW
Build slow, build trust, follow the rules.
+ Create it, share it, ask friends for support (even ideas)
+ Update, weekly is fine … just make sure it’s not all BUY NOW!
+ Try some creativity
+ Find others in your industry & like/follow them
+ Measure the results

18. Ads
Facebook Ads are a paid advertising
model where you create ads, target
the audience and set budgets based
on clicks or impressions.

20. Facebook Ads - Positives
• Easy Process to set-up
• Goal of LIKES or Web traffic
• Target specific areas – state, city
• Target interests
• CPM or CPC (recommended)

21. Facebook Ads - Create

22. Facebook Ads - Targeting

23. Facebook Ads – Budget
CPM – Cost per thousand impressions
(Good for high click $)
CPC – Cost per click, best for small business, avg of
$1 per click or more. Pay for performance!
(1,000’s of impressions per click)

24. Facebook Ads – Reporting
Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.

25. Facebook Ads
• It produces a marketing formula, like Google
AdWords to evaluate success
• You can tie into further tracking
• CON – Low interaction/clicks
Facebook CTR is under .05% on avg. (200 impressions, 1 click)
Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%)
Keep in mind: SEARCH vs. SOCIAL activity

26. More To Come …
• Facebook DEALS is here.
LBS – Facebook Places
• For the mobile user, “checking in” where you are
• Offers & Rewards
Individual Deals (discounts, free stuff, other rewards)
Friend Deals (where you and pals claim together)
Loyalty Deals (for the regulars)
Charity Deals (which allow you to donate to a cause).

27. Facebook Summary
• This is WHERE users are at
• Go to them
• Social Marketing – be the life of the party, unique, content
• Facebook Ads – set goals, target, track
• Just one part of marketing – integrated approach

28. QUESTIONS?
Thank you!
Aaron Weiche
Twitter: @AaronWeiche
Facebook: facebook.com/weiche
Fivetechnology.com/blog
aaronweiche.com