Publicizing Your Site - MIPA Preso
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This is a presentation for high school media staffs that deals with publicizing their sites. By Aaron Manfull
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Publicizing Your Site - MIPA Preso
- 1. publicity creating awareness Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
- 2. Aaron ManfullMedia Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo aaronmanfull@gmail.com twitter.com/manfull www.JEADigitalMedia.org
- 6. More than Awareness… Deciding who and what you are as a publication (your attitude) Creating ways to communicate that to your audience What will make them want to develop a relationship with your publication? What do you have to offer them?
- 7. Publicity is Not New
- 14. publicity now a necessity for all media outlets
- 18. Make Publicity Work for You – Two Steps to Get Started define the problem set the goal
- 20. set the goal
- 21. two-fold What do we need to do to get them there?What does your publication need to be when they arrive?
- 22. Screensavers Wallpapers Buddy Icons Music Posters Facebook and MySpace profiles Mobile games, Online games Phone wallpapers, ring tones, texts Web site with video, forums, blogs, audio slide shows, contests, interaction, etc. eNews alerts your news
- 23. YOUR publicity in action
- 24. keeping it simple, easy (and cheap)
- 25. Meet your audience where they are. Online, on their phones, in school or…in their car.
- 26. Sidewalk Chalk Car paint Posters Flyers Become a homepage for all shared school computers Tag your web site on all school communication
- 29. Make signs for the water fountains, business cards to hand out
- 30. Create T-Shirts for your publication – with
- 32. Use your biggest asset – publication students!
- 33. Start working your freshmen early
- 34. Engage your audienceThis site was recommended to you by a friend.
- 35. contests interaction with your audience
- 36. Start Out Easy
- 37. More Involvement
- 38. Up the Game Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
- 39. How to get prizes Request items from large companies or those that advertise with you. You can exchange a product for some ad space. Gomoxieis also a website that sends your publications free things that you may give out as prizes.
- 40. keep in contact eLetters
- 41. E-news letter The e-news letter helps promote the publication and its web site. Benefits? Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
- 44. podcast teaser
- 45. quick links go straight to the website
- 50. Fan Page Event Invite
- 52. cross marketing Cross Marketing combines the strengths of two or more groups for the benefit of both
- 53. Why Cross Market Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.
- 57. publicity creating awareness Aaron ManfullMedia Adviser (NBCT, MJE) JEA Digital Media Chair Francis Howell North High School St. Charles, Mo aaronmanfull@gmail.com twitter.com/manfull www.JEADigitalMedia.org
Notas do Editor
- In it’s most basic form, publicity is creating awareness for your publication – whether that be your newspaper, yearbook, broadcast or web site. Publicity is more than just talking about your publication, it’s crafting a message, creating ways to communicate what and who you are, what you have to offer them (as your audience) and
- They are not only your compeition, but your partners.
- After this slide, bridge to the rest with – “Now let’s take a closer look at a few of these ideas and how you can start to build these into your publicity plans for this and next year…”
- You want the audience to interact and develop a relationship with your publication.
- Get your audience to put a little effort into it to enter, but then also allow anyone to vote to take part in it as well.
- There are three ways for high school publications to cross market:Cross Market with other parts of your department.Cross Market with other school clubs or events.Cross Market with the school itself.