This is a presentation I did at the 2013 JEA/NSPA National High School Journalism Convention in San Francisco. It dealt with helping schools with what to do once they were online.

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Publications 2.1
You’re up and moving.
Now what?
continuecontinue

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#hsjSF
@manfull
aaronmanfull.com
JEADigitalMedia.org
theNext26.com
MediaNowSTL.com

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• Everything must revolve around it.
• Define your mission.
What’s your purpose.
• Develop a sitemap.
• Get an easy, memorable URL.
• Choose your platform and
learn* all you can about it
My five previous points…

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•Make it a part of your news organization, not just a
novelty or an “extra” – establish beat reports
•Teach editors/staff how to post their own content
•Make Web postings part of the grading criteria –
don’t use Web work as punishment
•Plan special coverage for the Web. Don’t just
regurgitate.
Develop a system for generating
frequent updates

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N A M E W E E K S 1 , 5 , 9 W E E K S 2 , 6 , 1 0 W E E K S 3 , 7 , 1 1 W E E K S 4 , 8 , 1 2 B E A T
A ld e r f e r, S a m W e b m a s t e r B lo g W e b m a s t e r B lo g n / a
A lle n , D a k o t a A S , B U B L B U , T C H L D e a n s
A lv a r a d o , T o n y D Y S T , S A T A S , B U B L B U n o b e a t , y o u p i c k *
A y e r s , J e s s ic a B U , O T T H L A S , B U B L B e s t B u d d ie s
B a r r y , A d r ie n n e B L , T C B U P O D A S , B U R ic k G r a n lu n d
B a t e s , K e lle y A S , B U B L B U , S R P O D T r a c k ( b o t h )
B a u g h , K y le B lo g E d it o r B lo g E d it o r n / a
B a y , I z z y D Y S T , S A T A S , B U B L B U L e a r n in g C e n t e r
B e c k e r, G r a y s o n B U , T L G I I W P A S , B U B L n o b e a t , y o u p i c k *
B U P O D A S , B U n o b e a t , y o u p i c k *
B o e g lin , C la ir e A S , B U B L , S A T B U P O D S t u d e n t C o u n c il
B o o t s , C a l D Y S T , T W S S A S , B U B L B U C h u c k J o n e s
B o u k a i, A m it B U , S R H L A S , B U B L , T W S S K a r o n W a l la c e
B r e w s t e r, K e v in B L B U , O T T P O D A S , B U J o e K in g
B r i z z i, C a t h r y n A S , B U B L B U H L , O T T B a s il S m o t h e r m a n
C a r d w e ll , B e n E d it o r B lo g E d it o r B lo g n / a
C a r t e r, N o e ll e D Y S T A S , B U B L B U , T C T r a c i R o d g e r s
C a s e y , B e n B U I I W P, S A T A S , B U B L n o b e a t , y o u p i c k *
C la r k , A llis o n B L , T C B U P O D A S , B U E d C o le m a n
C o n n o r, G a r r e t t A S , B U B L , S R B U H L B a s e b a ll
C r o g h a n , R e y n D Y S T A S , B U B L B U , S A T G o lf ( b o t h )
C u m m in g , J a c k B U , S A T I I W P A S , B U B L C r o s s C o u n t r y ( b o t h )
D a n n , C o n n ie E d it o r B lo g E d it o r B lo g n / a
D o r s o n , D a n ie l B L , O T T B U I I W P , O T T B U J u n io r C l a s s C o u n c il
D u g a n , T im B U , S R B L , O T T B U I I W P S o c c e r ( b o t h )
E ls e r, S im o n D Y S T B U B L , T C B U , S R C o m p a r a t iv e R e lig io n
E n g , M o lly B U H L , T W S S B U , S A T B L n o b e a t , y o u p i c k *
E r w in , A lic ia B L B U , T L G I I W P B U , T W S S C a f e t e r ia
F a ir c h ild , A u d r e y B U , O T T B L , S A T B U H L n o b e a t , y o u p i c k *
F a lc o n , A s h le y H L B U B L , T W S S B U , S A T S e n io r C la s s C o u n c il
F a r r ie s , A n d r e w B U D Y S T B U , T L G B L , S R n o b e a t , y o u p i c k *
F i lip o w , E m m a B L , T W S S B U I I W P B U , T L G W r e s t lin g
F r e e m a s , J e s s ic a B U , S R B L B U , O T T H L J E L
G a llie n e , K a t y H L , T L G B U B L B U , T O T A n / a
G e lb e r t , R a c h e l B U D Y S T , S R B U B L , S R n o b e a t , y o u p i c k *
B e lt z h o o v e r, R a c h e l B L , O T T
North Central High School - Indiana

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Carmel High School – Indiana

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Carmel High School - Indiana

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Options for 3 include:
•Write a story
•One photo unit
•Design a page/spread
•Web coverage team
•Multimedia
•Sports scores (limited)
•Social media (limited)
•Web features
•Copy (limited)
•Web team
•Announcements (limited)
•Advertising
•Publicity
•Pitch an Idea
Francis Howell North High School – Missouri

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• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or
on desktop notes
• Appoint someone to send weekly reminders to
content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff easily
available22

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http://fhntoday.com/resources/

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• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or
on desktop notes
• Appoint someone to send weekly reminders to
content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff
easily available
22

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•Start trying to just get a new story and
photo
or photo gallery up each day
•Each month, try something new: add social
(Twitter, Instagram, Vine, etc.) short
videos, calendars, sports scores…
Start small and add in small
increments33

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•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream,
Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’
or‘Guide for New students’
After you get a solid foundation,
look to add bells and whistles
44

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•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream,
Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’
or‘Guide for New students’
After you get a solid foundation,
look to add bells and whistles44

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•Wait to promote widely until a system is in place
and working
•Email alerts
•Twitter & Facebook
•News website as in-school home page
•Contests
•Cross-promotions between Print, Web
Promote what you do every
chance you get
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aaronmanfull.com @manfull JEADigitalMedia.org
Next26.com MediaNowSTL.com