Developing a mobile strategy can appear to be a huge and overwhelming process. At Clearly Innovative, we work with clients on a regular basis to assist them in developing a mobile strategy that aligns with business objectives and embraces the unique advantages that come from developing a mobile solution.
A common mistake when beginning the process of developing a mobile strategy is having unclear perspective of what “mobile” can be.
What’s A Mobile Strategy?
Mobile Strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies.
Do You Have the Right Team?
We have outlined the key areas needed to successfully guide any company or organization to convene the correct stakeholders to define a strategy to produce returns that exceed their investment. To ensure the success of your project, you will need to make sure to assemble the right team members. The following people need to be at the table when defining your strategy:
Vision: C-Suite level members (CEO, Directors, etc.)
Execution Lead: Communication Director / IT Manager
Target Audience Advocate: Board members, etc.
Technology Partner: Clearly Innovative
2. 2
We Are Clearly Innovative
Overview / About Clearly Innovative
Clearly Innovative builds mobile solutions for
the leading mobile platforms.
§ User Experience Experts
§ End-to-End Mobile Services Provider
§ Cross-Platform Development Expertise
§ Certified Small Business (& minority-owned)
3. 3
We Are Clearly Innovative
Our Clients
Clearly Innovative has
developed over 30
mobile solutions and
served clients in
various industries:
§ Government
§ Commercial
§ Start-ups
§ Non-profits
4. 4
We Are Clearly Innovative
Why Mobile?!
What’s a Mobile Strategy? !
Part I: Identifying!
Workshop Agenda
Part II: Unlocking!
Part III: How We Can Help!
Recap!
8. 8
We Are Clearly Innovative
Mobile Love
Why Mobile?
2 out of 3 people
Check their phone at least once
every hour.
1 in 10
Check EVERY 5 MINUTES
= Opportunity!
*HARRIS INTERACTIVE SURVEY, AUGUST 2013
9. 9
We Are Clearly Innovative
Why Mobile is Important to You
Why Mobile?
§ 90% of global organizations are planning to
sustain or increase their investment in mobile
technologies during the next 12 to 18 months.
§ 25% of online shopping occurs on mobile
devices which accounts for $163 billion in sales in
2014.
!
§ 27% of companies across the globe plan to
incorporate location-based marketing within the
next year.
*IBM Institute for Business Value Survey, 2014
10. 10
We Are Clearly Innovative
Why Mobile?
What’s a Mobile
Strategy?
+ Why Mobile?
11. 11
We Are Clearly Innovative
Mobile strategy is not a
technology or a project,
but a practice.
It is the alignment of consumer
needs, business goals, and
mobile technologies.
What’s a Mobile Strategy?
12. 12
We Are Clearly Innovative
Queens Public Library
What’s a Mobile Strategy?
13. 13
We Are Clearly Innovative
Why Do I Need A Strategy?
What’s a Mobile Strategy?
Focus + Direction = Success
15. 15
We Are Clearly Innovative
Why Mobile?
Part I: Identifying
+ Why Mobile?
+ What’s a Mobile Strategy?
16. 16
We Are Clearly Innovative
Who should be apart of the process:
§ Vision: C-suite level member (CEO, Director, etc.)
§ Execution Lead: Communications Director / IT
Manager
§ Target Audience Advocate: Board member, etc.
§ Technology Partner: Clearly Innovative
Identify Your Mobile Team
Part I: Identifying
17. 17
We Are Clearly Innovative
The following are mobile experience categories:
§ Messaging!
§ Entertainment!
§ Social Networking!
§ Causal Games!
§ Technology Specific!
§ Brand Awareness & Marketing!
Understanding the Experiences
Part I: Identifying
18. 18
We Are Clearly Innovative
• Objectives
• Target Groups
• Context of Usage
• Problem Identification
• Measurable Metrics
The Mobile Strategy Roadmap
Part I: Identifying
19. 19
We Are Clearly Innovative
• Platform Strategy
• Solutions
• Life-cycle Plan
• Integration with
Communication & Sales
The Mobile Strategy Roadmap
Part I: Identifying
21. 21
We Are Clearly Innovative
Why Mobile?
Part II: Unlocking
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
22. 22
We Are Clearly Innovative
§ What is the issue?
§ Most common task?
§ The need of our mobile consumers?
Example: National Military Family Association
To meet the needs of military families, we
anticipate, listen, and react to their concerns. !
Exercise 1 / Problem Identification
Part II: Unlocking
23. 23
We Are Clearly Innovative
Using the following example, develop the value
statement that addresses your problem in 5 words.
Example: National Military Family Association
Providing military families answers now.!
Exercise 2 / Creating Value
Part II: Unlocking
24. 24
We Are Clearly Innovative
Set your objectives
Each metric should be measurable
§ Increase donations
§ Reduce costs
§ Recruit volunteers
§ Increase number of social
shares
Exercise 3 / Measurable Metrics!
Part II: Unlocking
25. 25
We Are Clearly Innovative
Current vs. Desired Audience
Mobile profile
§ Devices
§ Activities
Demographics
Historical Patterns!
Exercise 4 / Know Your Audience
Part II: Unlocking
26. 26
We Are Clearly Innovative
Why Mobile?
Part III:
How We Can Help
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking
27. 27
We Are Clearly Innovative
§ Our Clarity workshops help organizations
brainstorm and identify a valuable mobile solution.
§ We challenge our clients to dive deep into their
ideas through in-person workshops.
§ You can experience Clarity as a full-suite of
packages:
§ Ideation & Discovery
§ Mobile Design
§ Prototyping & Validation
Try Clarity
Part III: How We Can Help
28. 28
We Are Clearly Innovative
The discovery
workshop provided
true insight to the first
phase of developing
our mobile app
ensuring we targeted
the right audience.
Marissa Jennings,
Founder of SOCIALGirlz!
Clarity Testimonial
Part III: How We Can Help
“
“
29. 29
We Are Clearly Innovative
Why Mobile?
Recap
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking
+ Part III: How We Can Help
30. 30
We Are Clearly Innovative
Let’s Talk
Sign-up for a 1-on-1 consultation
Learn more about us at www.clearlyinnovative.com
Recognized with the "Mobile Innovator of the Year" award at
Appcelerator's annual conference.