Start With Why Summarization

1. START WITH WHY BY SIMON SINEK
P R E S E N T A T I O N B Y : A A R O N J O N E S

2. Intro: Why Start With
Why
Assume You Know
Carrots and Sticks
Golden Circle
This Is Biology
CDC
Emergence of Trust
How A Tipping Point
Tips
Start With Why, But
Know How
Know Why Know
How, Then What
Communication Is
Listening
Origins of A Why
CHAPTER SUMMARIZATION

3. SIMON SINEK
Author “I imagine a world where
people wake up every
day inspired to go to work
and return home at the
end of the day feeling
fulfilled by the work they
do, feeling that they have
contributed to something
greater than themselves.”

5. CARROT AND STICKS
Manipulation vs. Inspiration
• Price
• Fear
• Peer Pressure

6. GOLDEN CIRCLE
WHY
HOW
WHAT

7. THIS IS NOT AN…
O P I N I O N , T H I S I S … B I O L O G Y
A very basic human need, the need to belong, is
not rational, but it is a constant that exists across
all people in all cultures

9. THE EMERGENCE OF TRUST
Trust begins to emerge when we have a
sense that another person or organization
is driven by things other than their own
self-gain.

10. HOW A TIPPING POINT TIPS
T H E E A R L Y M A J O R I T Y W O N ’ T T R Y S O M E T H I N G N E W
U N T I L S O M E O N E E L S E H A S

11. START WITH WHY….
But Know How

12. Empowering the individual
spirit is WHY Apple exists.
Apple knows their WHY
and so
do we. Agree with them or
not,
we know what they believe
because they tell us
KNOW WHY KNOW HOW. THEN WHAT?

13. COMMUNICATION IS ABOUT LISTENING

14. THE ORIGINS OF A WHY

15. TAKE THIS BOOK OFF THE SHELF!