Reverb is a social commerce platform that allows businesses to sell products, music, event tickets, and hotel bookings directly through their Facebook page. With Reverb, businesses can easily set up shopfronts on Facebook with customizable images and text. Users can browse products, add them to carts, and check out directly within Facebook using integrated payment gateways. After purchases, users receive receipts or tickets by email while sellers gain social and commerce analytics. Reverb aims to make Facebook a viable retail platform by driving e-commerce traffic and sales through social sharing features.