The document discusses the rise of internet and new computing technologies from the 1990s to present. It notes that the number of people connected to the internet grew from 30 million in 1995 to over 2.4 billion currently, with 40 new users per second. The internet revolution has accelerated with innovations like smartphones, tablets, and 10 billion connected devices expected. The document also examines the transition to new internet-based media and business models like Google, and the impact on traditional media industries.

1. The Rise of Internet
Media
Aaron Cohen
July 12 2013
@aaroncohen
Tuesday, July 16, 13

2. Imagine with me
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3. Tuesday, July 16, 13

4. Tuesday, July 16, 13

5. Tuesday, July 16, 13

6. Tuesday, July 16, 13

7. Tuesday, July 16, 13

8. 2.4bn people on
internet
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9. In 1995
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10. 30mm
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11. Tuesday, July 16, 13

12. 40 new people/second
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13. 35% of the world’s
population connected
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14. Industrial Revolution
1780-1870 for Phase 1
Text
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15. 10 billion devices
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16. Mary Meeker
Tuesday, July 16, 13

17. 49
New Computing Cycle Characteristics
Reduce Usage Friction Via Better Processing Power + Improved User Interface +
Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices
1MM+ Units
100MM+
Units
10B+
Units???
10MM+ Units
Car Electronics
GPS, ABS, A/V
Mobile
Video
Home
Entertainment
Games
MP3
Wireless Home
Appliances
Cell phone/
PDA
Smartphone
Kindle
Tablet
Computing Growth Drivers Over Time, 1960-2020E
1B+ Units/
Users
1
10
100
1000
10,000
100,000
1,000,000
More than
Just Phones
iPad
Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;
Source: ITU, Mark Lipacis, Morgan Stanley Research.
Minicomputer
PC
Desktop
Internet
Mobile
Internet
Mainframe
1960 1970 1980 1990 2000 2010 2020
Devices/Users(MMinLogScale)
Tuesday, July 16, 13

18. What is the Internet
Revolution?
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19. What do people do?
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20. Tuesday, July 16, 13

21. Tuesday, July 16, 13

22. Tuesday, July 16, 13

23. Tuesday, July 16, 13

24. Tuesday, July 16, 13

25. Tuesday, July 16, 13

26. Tuesday, July 16, 13

27. Tuesday, July 16, 13

28. Tuesday, July 16, 13

29. Tuesday, July 16, 13

30. Tuesday, July 16, 13

31. Tuesday, July 16, 13

32. Tuesday, July 16, 13

33. Tuesday, July 16, 13

34. Tuesday, July 16, 13

35. Tuesday, July 16, 13

36. Summer of 1995
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37. Tuesday, July 16, 13

38. Tuesday, July 16, 13

39. “The Web is for
Everyone”
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40. Tuesday, July 16, 13

41. Tuesday, July 16, 13

42. Stewart Brand
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43. Tuesday, July 16, 13

44. The Syllabus
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45. Tuesday, July 16, 13

46. French
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47. Velvet
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48. Egyptian
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49. Tuesday, July 16, 13

50. Our Revolution
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51. Tuesday, July 16, 13

52. Unix Machines
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53. Tuesday, July 16, 13

54. Internet accelerates
with
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55. Tuesday, July 16, 13

56. Tuesday, July 16, 13

57. CERN
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58. Organizing
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59. Information
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60. Tuesday, July 16, 13

61. HTTP
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62. URL
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63. HTML
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64. Browser
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65. Web Server
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66. Tuesday, July 16, 13

67. Tuesday, July 16, 13

68. Tuesday, July 16, 13

69. Tuesday, July 16, 13

70. 1990
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71. Tuesday, July 16, 13

72. Time Inc.
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73. Tuesday, July 16, 13

74. “New” Media
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75. Meanwhile
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76. Mark Andressen
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77. Tuesday, July 16, 13

78. Tuesday, July 16, 13

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81. Tuesday, July 16, 13

82. Tuesday, July 16, 13

83. Tuesday, July 16, 13

84. Tuesday, July 16, 13

85. Open Source
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86. Wild Uncertainty
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87. Tuesday, July 16, 13

88. Access
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89. Ease of Use
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90. Organization
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91. Safety
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92. Social
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93. Comprehensiveness
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94. Conflict Reigned
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95. Walled Garden or
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96. Tuesday, July 16, 13

97. Tuesday, July 16, 13

98. Traditional Media
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99. Advertising
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100. Subscriptions
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101. Reach and Frequency
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102. Tuesday, July 16, 13

103. Tuesday, July 16, 13

104. What Show?
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105. Tuesday, July 16, 13

106. Tuesday, July 16, 13

107. Was New Media new?
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108. How was it different?
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109. 1995
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110. 1997
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111. 2000
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112. 2002
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113. 2004
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114. Tuesday, July 16, 13

115. Tuesday, July 16, 13

116. Yahoo Did the Magic
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117. Business Model
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118. 1994-2004 was BG
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119. Before Google
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120. 2004 -Present: Google
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121. Mel Karmazin
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122. Tuesday, July 16, 13

123. Then
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124. Anger
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125. “Fucking with the Magic”
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126. Tuesday, July 16, 13

127. Google
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128. was
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129. so, so
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130. Tuesday, July 16, 13

131. Tuesday, July 16, 13

132. Game
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133. Set
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134. Match
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135. Right?
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136. Tuesday, July 16, 13

137. Tuesday, July 16, 13

138. Tuesday, July 16, 13

139. AIM
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140. Forums
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141. Tuesday, July 16, 13

142. Tuesday, July 16, 13

143. Tuesday, July 16, 13

144. Tuesday, July 16, 13

145. Tuesday, July 16, 13

146. Tuesday, July 16, 13

147. Tuesday, July 16, 13

148. Text
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149. Tuesday, July 16, 13

150. Tuesday, July 16, 13

151. Tuesday, July 16, 13

152. 49
New Computing Cycle Characteristics
Reduce Usage Friction Via Better Processing Power + Improved User Interface +
Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices
1MM+ Units
100MM+
Units
10B+
Units???
10MM+ Units
Car Electronics
GPS, ABS, A/V
Mobile
Video
Home
Entertainment
Games
MP3
Wireless Home
Appliances
Cell phone/
PDA
Smartphone
Kindle
Tablet
Computing Growth Drivers Over Time, 1960-2020E
1B+ Units/
Users
1
10
100
1000
10,000
100,000
1,000,000
More than
Just Phones
iPad
Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;
Source: ITU, Mark Lipacis, Morgan Stanley Research.
Minicomputer
PC
Desktop
Internet
Mobile
Internet
Mainframe
1960 1970 1980 1990 2000 2010 2020
Devices/Users(MMinLogScale)
Tuesday, July 16, 13

153. Tuesday, July 16, 13

154. Tuesday, July 16, 13

155. Tuesday, July 16, 13

156. So why Me?
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157. Witness
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158. But so WereYou!
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159. Tuesday, July 16, 13

160. Tuesday, July 16, 13

161. Tuesday, July 16, 13

162. Velvet
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163. Egyptian
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164. Turkey
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165. Tuesday, July 16, 13

166. Tuesday, July 16, 13

167. “History isn’t about the
past and settling old
scores -- it’s about
defining who we are.”
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168. Tuesday, July 16, 13

169. @aaroncohen
Tuesday, July 16, 13