1. ||Research || South Korea B2C E-Commerce Report 2011 Aarkstore.com
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1.)
1.) Internet use and B2C E-Commerce well established in South Korea
The latest “South Korea B2C E-Commerce Report 2011”, compiled by Hamburg-based
market research firm yStats.com features important B2C E-Commerce facts and figures on
South Korea. In addition to revenue figures, market shares and customers, the report also
covers general online use, the latest trends and major competitors.
2.) KEY FINDINGS
- In 2010, the number of internet users in South Korea rose to more than 35 million.
- The market for regular retail stores in South Korea is saturated. As a result, retailers,
especially supermarket chains, are more and more expanding into online business.
- In the second quarter of 2011, “Credit Card” was the most used payment option in B2C E-
Commerce in South Korea, accounting for more than 70% of market value.
- The most popular product categories in South Korean B2C E-Commerce are “Fashion and
fashion related products” and “Household appliances”.
- Gmarket.co.kr, 11st.ko.cr and Naver.com Shopping are leading players in B2C E-
Commerce in South Korea
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Neel
Aarkstore Enterprise

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