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Research aarkstoreenterprise africa internet & b2c e commerce report 2012
1. ResearchAarkstoreEnterprise Africa Internet & B2C E-
Commerce Report 2012
South Africa and Nigeria with highest Online Shopping
Potential in Africa
The new ""Africa Internet & B2C E-Commerce Report 2012""
by Hamburg-based secondary market research firm yStats.com
takes a close look at Internet use and B2C E-Commerce
development on the African continent. In addition to
presenting data on Internet and B2C E-Commerce for the
entire continent, facts and figures about 15 individual
countries of the African continent are compiled.
With more than 40 million users, Nigeria was the African
nation with the highest number of Internet users in December
2011, followed by Egypt and Morocco. Meanwhile, Internet
penetration was the highest in Morocco with almost 50%.
South Africa on the other hand, was the country with the most
successful B2C E-Commerce platforms. In 2011, various factors
still curbed online retail on the entire continent, such as the
low Internet penetration and the focus on cash transactions
and personal relationships. Recently, however, mobile
payment methods have become increasingly popular,
promoting B2C E-Commerce growth in 2012.
2. Growing B2C E-Commerce revenue in the most important
African markets In South Africa, the share of online shoppers
on the total number of Internet users has continued to grow
slowly between 2009 and 2011. In 2011, a clear majority cited
lower prices as a decisive factor for making purchases online.
Kenya was the fastest growing Internet market in Africa in
2011, due to low mobile phone charges and increasing
broadband capacity. The number of Internet users and their
share on the entire population continuously grew between
2010 and 2011 by a low double digit percentage figure. At the
same time, the number of Internet connections and B2C E-
Commerce revenue in Morocco grew between 2010 and 2011
by almost three quarters. Due to improved Internet access and
a growing number of online shops, the number of credit cards
also increased in 2011. Furthermore, according to forecasts at
least one third of the population in Nigeria is expected to have
direct Internet access by 2013. Although large online retailers
such as Amazon, eBay and South African online shop Kalahari
sell their products there, there are still limitations when it
comes to shipping and payment options.
Great potential in other African markets
In February 2012, almost one quarter of all Internet users in
Egypt shopped online or used the Internet to pay their bills.
Meanwhile, Algeria with its lower Internet user rate saw only
little online retail in early 2012, because cash transactions
were still predominant there, while other payment options
were hardly available. The increasing number of Internet users
in Uganda is expected to spur the use of services such as
3. online shopping and online banking in 2012. In Ghana, B2C E-
Commerce was curbed by the low Internet penetration rate
and a lack of suitable shipping and payment options.
According to the ""Africa Internet & B2C E-Commerce Report
2012"" by yStats.com, in 2011, especially in Libya people were
afraid of B2C E-Commerce related scams. Meanwhile, more
than half of all Internet users in Namibia accessed the Internet
via mobile phone, much like in Tanzania. Conclusively, it can
be stated Africa is making slow but steady progress in terms of
Internet usage and B2C E-Commerce.
Table of Contents :
1. MANAGEMENT SUMMARY
2. AFRICA: REGIONAL
Global and African GDP, in USD billion and African Share of
Global GDP, in %, 2012f-2030f
GDP Growth Rates in Africa and other major Regions and
Economies of the World, in %, 2011-2013f
Real GDP Growth and real per Capita GDP Growth, by Region,
in %, 2009-2011
Top 5 Global Countries and Top 10 African Countries regarding
Gross Domestic Product (GDP), by global Rank, in USD million,
2010
Top 10 Countries regarding per Capita GDP, in USD thousand,
2011
4. Top 5 Global Countries and Top 10 African Countries regarding
Gross National Income (GNI), by global Rank, in USD million,
2010
Top 5 Global Countries and Top 5 African Countries regarding
Household final Consumption Expenditure, by global Rank, in
current USD billion and annual Growth, in %, 2010
Economic Trends, 2011/2012
For more information please visit link:
http://www.aarkstore.com/reports/Africa-Internet-B2C-E-
Commerce-Report-2012-208183.html
Neel
Aarkstore Enterprise
Phone:08149852585
Email:enquiry@aarkstore.com
URL:www.aarkstore.com
http://www.facebook.com/aarkstoreenterprise
http://in.linkedin.com/in/aarkstore
Western Europe B2C E-Commerce Report 2012
UK B2C E-Commerce Report 2012
Spain B2C E-Commerce Report 2012
5. France B2C E-Commerce Report 2012
Italy B2C E-Commerce Report 2012
Europe Direct Selling Report 2012
Global Online Gambling and Betting Report 2012
Europe Online Gambling and Betting Report 2012
Global Online Payment Methods 2012
Europe Online Payment Methods 2012
Asia-Pacific Online Payment Methods 2012
Top 2000 Global Online Shops 2012
Top 1200 Online Shops in Europe 2012
Top 350 Online Shops in Asia-Pacific 2012
Middle East Internet & B2C E-Commerce Report 2012
MENA Internet & B2C E-Commerce Report 2012
Africa Internet & B2C E-Commerce Report 2012
South Africa Retail, Direct Selling and B2C E-Commerce Report 2012
South Africa B2C E-Commerce Report 2012
Global Online Gaming Report 2012
Europe Online Gaming Report 2012
Asia-Pacific Online Gaming Report 2012
North America B2C E-Commerce Report 2012
USA B2C E-Commerce Report 2012
Canada B2C E-Commerce Report 2012
Global Online Travel Report 2012
6. Europe Online Travel Report 2012
Global Underwear Market Report 2010
Europe B2C E-Commerce Report 2011
Japan B2C E-Commerce Report 2011
India B2C E-Commerce Report 2011
South Korea B2C E-Commerce Report 2011
China B2C E-Commerce Report 2011
Asia B2C E-Commerce Report 2011
BRIC B2C E-Commerce Report 2011
Brazil B2C E-Commerce Report 2011
Global B2C E-Commerce Players Report 2011
Global B2C E-Commerce Trends Report 2011
Global B2C E-Commerce Market Report 2011
Global B2C E-Commerce Assortments Report 2011
Russia Top 50 E-Commerce Players 2011
Russia B2C E-Commerce Report 2011
Czech Republic B2C E-Commerce Report 2011
7. Poland B2C E-Commerce Report 2010
Eastern Europe B2C E-Commerce Report 2010
Germany B2C E-Commerce Report 2011
Austria B2C E-Commerce Report 2011
Switzerland B2C E-Commerce Report 2011
Central Europe B2C E-Commerce Report 2011
Global Online Payment Methods 2011
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