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FOCUS ON FUNDRAISING SUCCESS  9/15/09
PSOPhoto – Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Does the Program Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Website Go to  www.psophoto.com  to experience the website
Customized for your School ,[object Object],[object Object],[object Object],[object Object],[object Object],Durham School of the Arts website, before customization. Mission Viejo High School, after customization.  Note the addition of school logo and change to school colors.
How Your School Benefits MORE COST-EFFECTIVE Your school doesn’t pay a thing – before, during, or after.   LESS TIME-CONSUMING Students, parents & advisors aren’t required to devote huge chunks of time to fundraising – time that is better spent in academic and extracurricular activities.   SAFER FOR STUDENTS Students aren’t forced to go door-to-door or handle cash.   YEAR ‘ROUND PROFITABILITY The website is open for business 24 hours a day, 7 days a week, 52 weeks a year.  So, this fundraising is not limited to a single event.   DIRECT PAYMENT The 25% revenue-share program pays directly to your school.
Online Photo Store Process CONSERVATIVE SHARER Upload Images to your school’s photo store at PSOPhoto.com FUJIFILM ships directly  to your home   PROACTIVE SHARER PSOPhoto gives 25% of the purchase to your school Order prints, gifts, calendars, cards and more. LAB
PSOPhoto vs.  Other Fundraising Methods Issue Current Fundraiser Methods PSOPhoto Products Comments Shipping Costs High Not applicable Low shipping costs are passed directly to the consumer, who normally expects to pay for delivery to home.  Local Transportation High Not applicable No transportation, storage, or student distribution is required. Food Safety A major concern Not applicable No liability caused by peanut allergies, salmonella, or spoilage Annualized Income Limited to one short event Year ‘round income Consistent revenue stream for your school because photo purchases take place all year round. Compound Growth Must resell every customer every year Add new customers to you existing base Your customers are likely to remain with you for years.
Potential Earnings Example of the kind of earnings your school can make with this program * See next slide for explanation of total market. ** Photo Marketing Association Marketing Research Description Low Medium High Student Enrollment Total market at School* 600 13,200 600 13,200 600 13,200 % that switches to PSOPhoto 5.0% 8.0% 12.0% Participating Households 660 1056 1584 Orders per year ** 5 5 5 Average Revenue per Order** $22.50  $22.50  $22.50  Annual Revenue $74,250 $118,800 $178,200 Your School’s  Revenue Share 25% $18,562 $29,700 $44,550
Per School  Target Audience Methodology Based on numerous sources. Sources will be provided upon request. Description  Total # of Students in the School 600 Parents, grandparents & other relatives 1500 Teachers & Administrators per school 125 Alumni per school 4000 People in a 10 mile radius of the school 7000 13,225 Market reach per student 22
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Provided Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],PSOPhoto will directly support your efforts to create awareness of and gain memberships to this dynamic fundraising program, so that your organization will realize significant revenue as quickly as possible.  Work directly with your PSOPhoto representative to create messaging specifically tailored to your association’s membership.  Examples:
Web Promotions PSOPhoto will manage a calendar of  New Member  and  Seasonal Promotions  designed to encourage school supporters to participate and purchase online.
Sign up today –  start earning money immediately! ,[object Object],[object Object],[object Object],[object Object]
The  Photographic  Industry ,[object Object],[object Object],Photo Prints
Photobooks ,[object Object],[object Object],[object Object],The Photographic Industry
Greeting Cards ,[object Object],[object Object],[object Object],[object Object],The Photographic Industry
Photo Calendars ,[object Object],[object Object],The Photographic Industry
Examples of photo products offered by PSOPhoto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAGNETS Rectangle, round and square DRINK COASTERS Stone - set of four with holder Cork-back – set of six
Examples of photo products offered by PSOPhoto KEEPSAKE BOX PLUSH TEDDY BEARS Brown bear with choice of hooded sweatshirt or t-shirt. ,[object Object],[object Object],[object Object],ORNAMENTS

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Changing the Way Fundraising is Done..PSOPhoto!

  • 1. FOCUS ON FUNDRAISING SUCCESS 9/15/09
  • 2.
  • 3.
  • 4. The Website Go to www.psophoto.com to experience the website
  • 5.
  • 6. How Your School Benefits MORE COST-EFFECTIVE Your school doesn’t pay a thing – before, during, or after.   LESS TIME-CONSUMING Students, parents & advisors aren’t required to devote huge chunks of time to fundraising – time that is better spent in academic and extracurricular activities.   SAFER FOR STUDENTS Students aren’t forced to go door-to-door or handle cash.   YEAR ‘ROUND PROFITABILITY The website is open for business 24 hours a day, 7 days a week, 52 weeks a year. So, this fundraising is not limited to a single event.   DIRECT PAYMENT The 25% revenue-share program pays directly to your school.
  • 7. Online Photo Store Process CONSERVATIVE SHARER Upload Images to your school’s photo store at PSOPhoto.com FUJIFILM ships directly to your home PROACTIVE SHARER PSOPhoto gives 25% of the purchase to your school Order prints, gifts, calendars, cards and more. LAB
  • 8. PSOPhoto vs. Other Fundraising Methods Issue Current Fundraiser Methods PSOPhoto Products Comments Shipping Costs High Not applicable Low shipping costs are passed directly to the consumer, who normally expects to pay for delivery to home. Local Transportation High Not applicable No transportation, storage, or student distribution is required. Food Safety A major concern Not applicable No liability caused by peanut allergies, salmonella, or spoilage Annualized Income Limited to one short event Year ‘round income Consistent revenue stream for your school because photo purchases take place all year round. Compound Growth Must resell every customer every year Add new customers to you existing base Your customers are likely to remain with you for years.
  • 9. Potential Earnings Example of the kind of earnings your school can make with this program * See next slide for explanation of total market. ** Photo Marketing Association Marketing Research Description Low Medium High Student Enrollment Total market at School* 600 13,200 600 13,200 600 13,200 % that switches to PSOPhoto 5.0% 8.0% 12.0% Participating Households 660 1056 1584 Orders per year ** 5 5 5 Average Revenue per Order** $22.50 $22.50 $22.50 Annual Revenue $74,250 $118,800 $178,200 Your School’s Revenue Share 25% $18,562 $29,700 $44,550
  • 10. Per School Target Audience Methodology Based on numerous sources. Sources will be provided upon request. Description Total # of Students in the School 600 Parents, grandparents & other relatives 1500 Teachers & Administrators per school 125 Alumni per school 4000 People in a 10 mile radius of the school 7000 13,225 Market reach per student 22
  • 11.
  • 12.
  • 13. Web Promotions PSOPhoto will manage a calendar of New Member and Seasonal Promotions designed to encourage school supporters to participate and purchase online.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.

Notas do Editor

  1. Should read 25 free prints.
  2. Should remove letter agreement. It should read online agreement or just agreement.