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Concept Of Marketing

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INTRODUCTION TO MARKETING MANAGEMENT There are really only two important functions in business: marketing and innovations – Peter Drucker Prabuddh Banerjee
Introduction to Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
The marketing concept ,[object Object],[object Object],[object Object]
Using marketing research to implement marketing concept ,[object Object],[object Object]
How Marketing Research Aids Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing and implementing marketing strategy ,[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products/Prices/Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing Pricing Policies ,[object Object],[object Object],[object Object],[object Object]
Mark-up ,[object Object],[object Object],[object Object]

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Concept Of Marketing

  • 1. INTRODUCTION TO MARKETING MANAGEMENT There are really only two important functions in business: marketing and innovations – Peter Drucker Prabuddh Banerjee
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