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Cool things about Google Ad Planner India, 10 May 2011
RESEARCH PAGE 1.
a. Search by site  ,[object Object]
Advertising,[object Object]
Keywords     It can be used for Search Engine Optimization. Also it helps content writers and site designers valuable information.
b. Search by audience ,[object Object]
 Predefined audience     It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.
b. Search by audience contd. ,[object Object],         It gives a list of smaller websites which will be more targeted towards the audience. ,[object Object]
Visualization Tools,[object Object]
Helps a Media Planner in 3 key areas : ,[object Object],It involves finding the list of sites that is going to work for your campaign. ,[object Object],It involves having a certain degree of confidence that the sites that you are targeting will work for your audience.  ,[object Object],Also it tells me where my audience is going beyond the obvious sites.
Helps take an informed decision based on  ,[object Object]
 Psychographics

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Cool things about google ad planner

  • 1. Cool things about Google Ad Planner India, 10 May 2011
  • 3.
  • 4.
  • 5. Keywords It can be used for Search Engine Optimization. Also it helps content writers and site designers valuable information.
  • 6.
  • 7. Predefined audience It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.