"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

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Creating a Content Strategy Ecosystem, A.Ames — LavaCon
Today-state analysis
Key finding
or observation
Why it
matters
Potential impact to
content strategy or experience
Analysis: Business or organization—strategy, goals, target clients, development plans, etc.
Analysis: Clients—roles, goals, wants, needs, today vs. tomorrow, etc.
.
Analysis: Current content ecosystem—content, delivery, people, processes, etc.
Analysis: History—how did we get here?, why are things the way they are?, etc.
Analysis: Current political landscape—who influences, who cares about what, blockers, opportunities, etc.