2. “Social media is like teen sex. Everyone wants to do it. No
one actually knows how. When finally done, there is surprise
its not better” – Avinash Kaushik, Digital Marketing
.
Evangelist, Google
4. Social Media is an Online tool...
Conversation, Sharing, Interaction...
5. Wikipedia - Social media is a use of web-based and mobile
technologies to turn communication into an interactive
dialogue.
6. Social Media is an umbrella term that define the various
activities that integrate technology, social interaction, and
the construction of words, pictures, videos & audio.
11. Wikipedia - Social media marketing refers to the process of
gaining attention/traffic through social networks.
12. Why should you care about
Social Media?
Increase Brand Awareness/Buzz
Increase Brand Trust/Reputation
Increase Brand Loyalty
Drive more traffic/Brand
Promotion
Facilitate the customer support
13. Why should you care about
Social Media?
Increase Customer Satisfaction/
Interaction/Engagement
Understanding the user behavior
Sell services/products
Reduce marketing budget
Generate more leads
14. Why should you care about
Social Media?
R&D
Find Brand Evangelists
Word of Mouth
Competitor Analysis
SEO/Inbound Marketing
16. Social Media Activity
Business Impact
Fans
Trust/Reputation
Followers
Brand Awareness/Buzz
Likes
Engagement
Shares
Measurement
Lead Generation
ReTweets
Customer Support
Comments
SEO
Embeds
Word of Mouth
RSS Feeds
Thought Leader