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ACFPE Social Networking Workshop
1. Social Networking Workshop
Anne Mims Adrian aadrian@auburn.edu
Rhonda Conlon rconlon@ncsu.edu
Jerry Thomas thomas.69@osu.edu
Special thanks to Floyd Davenport & Andy Kleinschmidt
November 18, 2009
Presented as portion of workshop for AFCPE Annual Meeting
www.slideshare.net/aafromaa
2. Goals of workshop
Learn some specific instructions in
using some technologies.
Develop some plan or specific ideas
to use social media in financial
management education.
3. My goals for the workshop
Everyone walk away having learned
something new.
Everyone is more confident in trying
something new.
Financial Management educators move
forward in educating and utilizing
communities in new ways.
4. “Today, if you're not staying
current with Web 2.0 technologies'
impact on business, then you're
just not staying current. Period.”
Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
5. “Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt
flickr.com/photos/liewcf/3547134847/
8. Facebook
More than 2 billion photos uploaded to the site each
month.
14+ million videos uploaded each month.
2+ billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are shared
each week.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
9. Facebook
The fastest growing demographic is
those 35 years old and older.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
10. Facebook
People who use mobile devices to access
Facebook are almost 50% more active on
Facebook than non-mobile users.
More than 180 mobile operators in 60 countries
working to deploy Facebook mobile products.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
11. Twitter stats
Twitter is the fastest growing with
752% increase in 2008.
www.mashable.com
emarketer.com/Article.aspx?R=1007271
12. Twitter stats
Usage will reach 26 million US adults in
2010.
In 2009, 18 million US adults accessed
Twitter on any platform at least monthly.
www.mashable.com
emarketer.com/Article.aspx?R=1007271
13. Twitter stats
92.4% of Twitter users follow fewer
than 100 other Twitter users.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271
14. Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
15. LinkedIn
Wikipedia
50 million members in over 200
countries and territories (October 14,
2009).
Executives from all Fortune 500
companies are LinkedIn members.
press.linkedin.com/about
16. YouTube
70 million – videos (March 2008)
95.4 million – videos (May 2009)
13 hours - amount of video uploaded every
minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ &thefuturebuzz.com/2009/07/10/future-marketing-trends/
17. Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
18. What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/
19. Go where the people
are
flickr.com/photos/mcgarry/111003432/
20. Some of the time,
forget traditional
concepts behind
traditional media,
education, &
marketing.
flickr.com/photos/yourdon/2715599454/
21. Define who are community
members
Define who is core customer /client /
community member
Why would they
care
Create personas
flickr.com/photos/cambodia4kidsorg/202143037/
22. Define your goals
Look for & define a higher purpose
flickr.com/photos/tomoski/2688883653
23. Set your
priorities
based on
your
values
flickr.com/photos/seekoh/1225991680/
25. What is being said on the
web google.com/alerts
Google Alerts
26. Know what people are
saying search.twitter.com/
Twitter Searches
27. Ask a question in LinkedIn
Answers
mashable.com/2009/09/28/social-media-feedback/
28. Don’t forget the use of video
to get feedback.
Post a YouTube video that
invokes emotion.
mashable.com/2009/09/28/social-media-feedback/
29. Add a poll web site or
blog.
Add a poll to Your
Facebook Page.
Poll Your Twitter Joe Posnanski
Followers. blog
joeposnanski.com/JoeBlog/
mashable.com/2009/09/28/social-media-feedback/
30. Put a survey on your blog
mashable.com/2009/09/28/social-media-feedback/
flickr.com/photos/ryangs/3364941723/
35. Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
36. Write for SEO & clients
Learn to understand &
write for Search Engine
Optimization.
Learn to write for the
community.
37. Social media
provides
flexibility,
efficiency, &
scalability.
flickr.com/photos/yourdon/2675323741/
38. Social media
provides
timeliness,
responsiveness,
inclusiveness,
& opportunities
for innovation
http://www.facebook.com/home.php#/eatsmart
39. Also social media provides
Multi-purposing
Publishing in new forms
More productivity
Being found by different audiences
Timely reporting & problem solving
Content developed by many (we are
not the only experts)
40. Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenport
Iowa State Cooperative Extension
flickr.com/photos/yourdon/4049950966/
41. Try
Explore
Learn
“This ... is ridiculously
simple.” Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
42. Choose the right tool.
Adapt as tools
& environments
change.
flickr.com/photos/geishaboy500/100043823/
43. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert County,
Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
44. Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Find Extension colleagues in social media people.extension.org
Social Media Tips and Ideas: Put together for presentation for
Extension County Directors
urbangarden.posterous.com/social-media-tips-and-ideas
Intel Social Media Guidelines
intel.com/sites/sitewide/en_US/social-media.htm
45. Resources
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
46. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
Ideas for Social Media Strategy by
Anne Mims Adrian, Rhonda Conlon, and Jerry
Thomas is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0
United States License. Based on a work at
www.slideshare.net/aafromaa .
Notas do Editor
Start somewhere.Make sure you are following and friending others…Rememberthis is social!
blog.facebook.com/blog.php?post=72353897130
blog.facebook.com/blog.php?post=72353897130
blog.facebook.com/blog.php?post=72353897130
http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
http://press.linkedin.com/about
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats