SEO, Affiliate Marketing, Joost De Valk, a4u expo, a4uexpo London

1. WordPress SEO &
Optimisation Strategies
A4UExpo London, October 2008

2. Joost de Valk

4. Open Source

5. Open Source
Apple

6. Open Source
Apple
WordPress

7. Open Source
Apple
WordPress SEO

8. Open Source
Apple
Geek
WordPress SEO

9. Open Source Theology
Apple
Geek
WordPress SEO

10. Open Source Theology
IBMS
Apple
Geek
WordPress SEO

11. Open Source Theology
IBMS
Apple
Geek
WordPress SEO
Blogger

12. Open Source Theology
IBMS
Apple
Geek
WordPress SEO Speaker Blogger

13. Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger

14. Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger

15. Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger

16. Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger
Online marketeer

17. http://yoast.com

18. http://orangevalley.nl

19. Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization
And maybe, some bonus tips.

20. WordPress & SEO

21. Essential Plugins

22. HeadSpace2
- Titles
- Meta Keywords and Descriptions
- More Tags
- And SO much more.
http://urbangiraffe.com/plugins/headspace2/

23. Template tip #1
Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.

24. Redirection
Use it for all your redirection needs.
http://urbangiraffe.com/plugins/redirection/

25. YARPP
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.
http://mitcho.com/code/yarpp/

26. SEO Friendly Images
Auto-magically optimise alt and title tags.
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

27. Clean Slugs
Auto-magically optimise your post slugs.
Sign up for my mailing list and get it!

28. RSS Footer
Take advantage of those scrapers!
http://yoast.com/wordpress/rss-footer/

29. Structure for SEO

30. Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> and <h5> is
good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href=quot;/quot;>Yoast</a></h4>
<?php } ?>

31. Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>

32. Yoast Breadcrumbs
Let users and spiders find the way home!
http://yoast.com/wordpress/breadcrumbs/

33. Yoast Breadcrumbs
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7
http://yoast.com/wordpress/breadcrumbs/

34. Yoast Breadcrumbs
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7
http://yoast.com/wordpress/breadcrumbs/

35. Yoast Breadcrumbs
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7
http://yoast.com/wordpress/breadcrumbs/

36. Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.
http://yoast.com/wordpress/robots-meta/

37. Pagination
Because a search engine can’t skip pages.
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
or http://wordpress.org/extend/plugins/wp-page-numbers/

38. More info on WP SEO?
http://yoast.com/articles/wordpress-seo/

39. Promoting your blog

40. Because just praying won’t work

41. So Join In The Conversation

42. Go where your readers go.

43. If you bait...

44. Use the good stuff.

45. Do Guest Posts.

46. Competing is more important than....

47. So now you’ve got visitors

48. Let’s turn them into fans

49. Your Subscribe Button
Can’t be BIG enough.

50. Offer e-mail too

51. Remind people. After each post.

52. Pick easy scores:
- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish

53. Now we’ve got a conversation

54. Let’s keep it going!

55. Here’s 10 steps
to improve the conversation on your blog

56. Step 1:
Ask for comments.

57. Step 2: Thank people for commenting.

58. Step 3: get to know your readers.

59. Step 4: answer all questions,
and respond to all feedback.

60. Step 5: Reward good remarks.

61. Step 6: keep people involved.

62. Step 7: don’t distract them.
Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-trackbacks-down/

63. Step 8:
Fight spam, always.

64. Step 9: Keep It Stupid Simple (to comment)

65. Step 10:
Measure, improve, and repeat
Use Blog Metrics:
http://yoast.com/wordpress/blog-metrics/
Google Alerts
Twitter Ego Searches

66. Are you a good Housekeeper?
http://yoast.com/serious-blogging-questions/

67. 3 bonus tips!

68. Prevent fruitless searching
Improve the WordPress search experience:
http://yoast.com/wordpress-search/

69. Aim for speed
Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/

70. check themes before installing
http://yoast.com/perfect-wordpress-theme/

71. Sign up to my WP mailing list!
http://yoast.com/mailing-list/
Joost de Valk
joost@yoast.com
http://yoast.com
http://www.orangevalley.nl
http://twitter.com/jdevalk