1. Sanjit Atwal UK Network Director TradeDoubler The Rise of B2B in Affiliate

2. | the Rise of B2B In Affiliate| Market Overview Publisher Considerations Dell SMB Email Case Study Business Class Travel Office Supplies Computer & Electronics

3. | the Rise of B2B In Affiliate| A few stats… In August 2010, TradeDoubler delivered over £5m of order value for B2B or business-class advertisers

4. | the Rise of B2B In Affiliate| A few stats… In August 2010, TradeDoubler delivered over £350k of publisher commission over B2B or Business Class programmes

5. Market Overview | the Rise of B2B In Affiliate| “ There are around 4 million small and medium enterprises in the UK….. That’s more than the population of Ireland!

6. Market Overview | the Rise of B2B In Affiliate| … They are hugely important to the health of the nation in the number of people they employ and their contribution to the economy….

7. Market Overview | the Rise of B2B In Affiliate| … In fact they make up a half of all the jobs in the UK and account for half of our GDP….”

8. Where is B2B right now...? | the Rise of B2B In Affiliate| % increase in B2B advertiser order value in affiliate (August 2009- August 2010) 142% % increase in online ad spend by top 50 B2B advertisers 2008 - 2009 25.1% Overall B2B ad spend down…. 2.8%

9. Annual growth in US online B2B market is forecast at 8% in 2010 and is set to reach 14% by 2012 | the Rise of B2B In Affiliate| B2B ad spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

10. | the Rise of B2B In Affiliate| Publisher Considerations

11. | the Rise of B2B In Affiliate| Less Volume Higher EPC Less competition (for now….) Traditionally less affiliate focus from advertisers Advertiser engagement growing Untapped strategies

12. | the Rise of B2B In Affiliate| Dell Small Medium Business | Case Study

14. | the Rise of B2B In Affiliate| Dell Small Medium Business | Case Study SMB sales since ‘split’… 212% increase in sales volume

16. “ In today’s mobile society, it is becoming quite unusual for someone to hold the same (work) position for more than five years so it follows that the database of target customers is need of constant weeding and correction.“ Advertising Amongst SMEs By Paul Hague and Matt Powell of B2B International Ltd Key Drivers | the Rise of B2B In Affiliate|

20. | the Rise of B2B In Affiliate| Email Case Study + 2000 qualified Small Medium Business leads + 300 qualified leads for Small Business Servers Campaign now forecasted to deliver over 900 leads per quarter Results….

21. | the Rise of B2B In Affiliate| Business Class Travel

23. | the Rise of B2B In Affiliate| Office Supplies

25. | the Rise of B2B In Affiliate| Computer & Electronics

27. | the Rise of B2B In Affiliate| Summary B2B engagement in affiliate is on the rise and will prove a commercially significant part of publishers businesses over the next 12 months

28. | the Rise of B2B In Affiliate| Questions?