Bas van den Beld, Stateofsearch.com a4uexpo Barcelona 2012

1. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Authority Matters in Search
Bas van den Beld

2. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

3. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
One sheet about me
• Search & social
strategist, blogger, trainer
, speaker
• Founder
Stateofsearch.com
• Historian
• Webmasterradio

4. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

5. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

6. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

7. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Image credit: Andy Betts

8. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We Trust The Opinion of Authorities

9. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We Trust The Opinion of Authorities

10. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We Trust The Opinion of Authorities

11. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We Trust The People Around Us

12. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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We Like To Spread the Word

14. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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We Want What Others Have

16. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We Are Open To Peer Pressure

17. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
We can’t resist our kids

18. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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21. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
36% of young people check
social media after sex

22. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Is it…?

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37. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Among the most basic of human needs is the need to connect with others.

38. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
“The assumption
that everything
will move over to
using the Plus
infrastructure
over time.”

39. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

40. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

41. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
“Google+ is an
identification
management
tool”
Eric Schmidt

42. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

43. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
“We Know Where
You Are, We Know
What You Like”
Eric Schmidt

44. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Social Signals
Indentity & Profile
Friends & Contacts
What you DO
To which entities you are connected

45. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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62. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Now What?

63. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

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Your Target Audience
Talker Client

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82. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
What should you do?
• Don’t just look at you, look at what people want
• Work on your social circle
• Let your social circle do the job for you
• Be personal
• Find the influentials people trust
• Get involved
• Work both on the user perspective and the brand
perspective
• Use the Network principle!

83. Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch
Thank you
www.stateofsearch.com
www.basvandenbeld.com
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