Andrew has more than 10 years experience in Affiliate Marketing - He'll be examining why its critical to manage risk as affiliates in an often turbulent industry. Covering the promotion of different niches, multiple sites, build methods, hosting and IP addresses, traffic generation techniques, email and profit maximisation.

1. Managing Risk to Ensure Long-term Success Don’t want to lose your affiliate/business income overnight ? Based on real life examples from other leading affiliates/companies just like you, we will demonstrate some very simple techniques you can employ to protect your business and ensure long term success. Andrew Slack Co-Founder & Managing Director MoreNiche.com

3. Managing Risk Reliable hosting & backup processors Arguably one of the most critical area's for any business making money online is the need for reliable hosting and backup processes. Without site backups you could literally lose your online revenue overnight.. On 9 th June 2009 reports emerged that 100,000 websites were deleted by a hacker who managed to gain access to UK web hosting firm VAserv’s network. The hosting company had no backup processors in place. “ ”

5. Managing Risk Don’t put all your eggs in one basket It’s far too common that affiliates contact us after having regular income from a key website only to find Google have changed their algorithm or issued a penalty. Running one main website which generates the majority of your income increases your business risk. A top MoreNiche affiliate making over £4,000 per month consistently for 12+ months, woke up ‘typically while he was on holiday’ to find all his listings had vanished overnight. This resulted in his earnings dropping to less than £500 in the same month. Since then this affiliate has diversified his time across multiple websites and now makes similar income but is split across 10 different websites. “ ”

9. Managing Risk Multiple traffic sources Traffic generation is often one of the most important aspects of affiliate marketing. It is easy to become over reliant on a single traffic source, however a simple PPC policy or SE algorithm change can have a massive impact on your revenue. Internet giants Google and Yahoo! will stop carrying adverts for online casinos, blaming a "lack of clarity" in US regulations. Google and Yahoo made the announcement separately on Friday. Yahoo said the ban would apply to US websites only while Google self-denial hits all its sites worldwide. The change is likely to come in at the end of this month, according to the New York Times. “ ”

11. Managing Risk Don’t let naughty neighbours effect your reputation If you are on a shared server or your website shares an IP address with other clients it is possible the content on their websites could affect your sites reputation. We know from past experience that it’s possible for search engines to ban complete IP ranges; we have also found examples of content on the same IP effecting other sites. We were hosting our site on the same server as an adult site, once we moved to our own dedicated IP we moved up multiple places in Google for many key phrases. This could have been coincidence but for £20 per year why take that risk? “ ”

13. Managing Risk Maximise your work from international markets There are many advantages for targeting foreign markets, often there will be a lot less competition and it can become much easier to rank. With translation work often costing less than 1-2 pence per word you can quickly and easily operate multi-language websites and increase your revenue from the same content. Since translating my site into German I have received nearly twice as many visitors, my average order values have increased. Even with translation costs I am making more than double what I did before. “ ” I earn £3,000+ from my French site every month, it’s so easy to rank in comparison to .com or co.uk. “ ”

15. Managing Risk Build recurring revenue for long term success A great way to ensure longer term income would be to promote merchants who offer recurring revenue models and longer cookie periods. Another strategy many super affiliates employ is by building their down line, earning commissions when other affiliates make sales. As a result, if your primary revenue/traffic source is affected, you would still have your recurring/down line revenues to fall back on. If you come to sell your online business this additional revenue source will certainly add value. ” I earn £1,000-£2,000 per month from a pool of affiliates I have referred to MoreNiche, as I have a group of different affiliates even if one person stops other continue. “

19. Managing Risk Ensure your content is fair and factual When promoting 3 rd party products it can be easy to get carried away, a common misconception is that if its online you can write anything. As more big businesses move online, the number of legal cases continues to increase. If your reviewing products against one another you must ensure the comments are fair and factual. If you have tried the product/service you can of course mention your opinion. ” Winfrey and Oz have filed suit against 40 companies either selling açaí or related products, with their name endorsements on them. “ ” AP Threatens to Sue affiliate for Embedding Official AP YouTube Vids “

21. Managing Risk Open source software risks I would imagine most people in this room are using some form of open source software many affiliates are turning to CMS applications like WordPress or Joomla, also open source Wiki’s, chat rooms, forums and Ecommerce platforms are regularly used. Using open source software increases your susceptibility to hackers. ” Affiliate - A hacker managed to get into my WordPress site, spamming each page with Viagra adverts, luckily I spotted this and had a backup otherwise Google would have canned me for sure! “ ” Merchant – We are using osCommerce and somehow a hacker managed to get in, luckily we don’t store customer card details or the damage could have been much worse, we are now looking for something which is not open source. “

23. Questions? If you have questions and do not want to ask them now, please do get in touch! I’m here to help Available at: Stand #44 Andrew Slack Co-Founder & Managing Director MoreNiche.com [email_address]