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Payment Trends and Strategies in Affiliate Marketing 15 th  October 2008 Jason Kilby, Key Account Director, Zanox Raphael Arnold, CEO, NetRefer William Lorenz, COO, EntroPay
Agenda ,[object Object],[object Object],[object Object],[object Object]
Industry overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How affiliate networks can help ,[object Object],[object Object],[object Object],[object Object],[object Object]
Payment methods in affiliate marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The stated needs of affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transparency and flexibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “payment to affiliates” problem has yet to be solved ,[object Object],[object Object]
Both networks and affiliates face a range of problems arising from payment options currently available Networks have limited options to pay their  affiliates around the world ,[object Object],[object Object],[object Object],Recipients dislike many of the available  options ,[object Object],[object Object],[object Object]
New payment options can solve many of the problems of both networks and affiliates  Via recipient’s bank account access Varies – typically 1 – 5 working days >£1000 £2 – £10 dependent on country & currency ,[object Object],Virtual cards Typical payment values? Plastic cards Bank Transfer (in-country) Speed of access to funds? Rough cost (to both parties) Can be spent? Anywhere VISA / MasterCard accepted online Instant £1 - £100 £0.50 – £2 Anywhere VISA / MasterCard accepted  - inc. ATM Instant - after plastic delivered first time £50 - £1000 £0.50 – £2 plus plastic (£5)
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Payment Trends Strategies Affiliate Marketing

  • 1. Payment Trends and Strategies in Affiliate Marketing 15 th October 2008 Jason Kilby, Key Account Director, Zanox Raphael Arnold, CEO, NetRefer William Lorenz, COO, EntroPay
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