James Little, Top Cashback a4uexpo Europe Barcelona 2012

1. Engaging Users and getting more sales!

2. ABOUT TOPCASHBACK
Who are we?

3. The Company
 Founded in 2005 by Mike and Olly
 The UK’s number #1 FREE Cashback site
 Over 40 staff in our three UK offices
 Only cashback site in UK with a cashback
guarantee
Olly
Mike

4. The Stats
• Over 1.5m registered members
• Listing over 3,400 advertisers
• Driving over 17m page impressions per month

5. HIGH STREET RETAILER CASE STUDY
Proving more than just sales

6. The Brief
 High street retailer in a competitive,
price cutting market
 Wanted to take focus away from just
price cutting , vouchers and
commission increases
 Looking to select one affiliate to run 5
month long campaign with, focusing on
a different product set each month
 Main campaign focus was customer
engagement, not just the number of
sales it generates

7. The Campaign
 Campaign included:
 Monthly Blogs
 Monthly Competitions
 CPA Increases
 Newsletter Coverage
 Branded site exposure
 Social Media Activity

8. The Competitions
 £1,000 of Prizes each month
 Main form of engagement with members
 Different form of competition each month
 Different ways of promoting competitions
(Facebook vs. banners and blogs)

9. The Reporting
 Sales and Clicks on each placement
 Product set reporting
 New customer vs. Existing customer reporting
 Engagement Stats
 Facebook likes, shares, comments,
 Twitter re-tweets and replies
 Comments on blogs
 Competition stats –
 Number of Entries
 Sources of the traffic, etc

10. The Results
 Example Month 1– 200+ competition entries via blog comments.
200%+ traffic increase, 100%+ Sales increase.
 Example Month 2 –700+ competition entries, 400%+ traffic increase,
100%+ sales increase
 Example Month 3 – 30+ Christmas Carols created, 100+ votes for best
carols, 5 YouTube videos, 250%+ traffic increase, 130+% sales increase
…………… And one very happy advertiser!