Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.

1. Beyond Linkbaiting Lisa Myers Director, Verve Search

4. Link Development Strategies Link Development Content Syndication Social Media Link baiting Press Releases Relationship building Site Seeding Events & Offline Activity

5. Link Baiting Great content

11. Social Media Users Linkerati Internet Users

12. The linkerati is not stupid Linkerati

19. @lisadmyers Thank You! Email: [email_address] Web: www.vervesearch.com www.seo-chicks.com www.searchcowboys.com