Anything you can do I can do better - Sam Crocker
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Anything you can do I can do better - Sam Crocker
- 1. Anything You Can Do, I Can Do Better a4uexpo 2010 @SamuelCrocker
- 2. www.twitter.com/samuelcrocker Sam is a lead SEO in Distilled’s London offices. He is an SEOmoz Global Associate and Distilled’s resident meme expert. He regrets never having made any money in affiliate marketing.
- 3. Why Do You Want To Do Competitor Analysis? Are you just entering the market? Are you worried about new entries to the market? Are you just keeping an eye on a certain group of competitors? Are you looking for new tactics? Are you at the board level, looking for new opportunities/threats? @SamuelCrocker
- 4. Not Losing vs. Winning Patent Applications? Create new revenue streams Identify potential industry “game changers” Find “Movers and Shakers” Make your site faster than Competitors Monitor Job Boards Create links that CANNOT be duplicated Scrape Competitors for 404s Identify Sites Linking to Competitors Identify Subjects to avoid discussing Check competitor’s Robots.txt Replicate Competitors links Robots.txt Track competitors Figure out how to get a link from a competitor Monitor SERPs Market Analysis Identify Competitors Expand on Competitors Links Offence (Winning) Defence (Limit Losses) @SamuelCrocker
- 5. Static vs. Dynamic Dynamic Find “Movers and Shakers” Patent Applications? Scrape Competitors for 404s Track competitors Monitor Job Boards Monitor SERPs Identify Competitors Robots.txt Replicate Competitors links Identify Sites Linking to Competitors Identify potential industry “game changers” Check competitor’s Robots.txt Market Analysis Make your site faster than Competitors Expand on Competitors Links Figure out how to get a link from a competitor Create new revenue streams Create links that CANNOT be duplicated Identify Subjects to avoid discussing Static @SamuelCrocker
- 6. The Four Quadrants Dynamic Beating them at Their Own (Evolving) Game Stalking Loss Limiting Advantage Gaining Identifying Your Weaknesses & Learning Your Market Identifying Your Competitors’ Weaknesses Static @SamuelCrocker
- 7. The Goal: Leadership and Protection Defence Will NOT Win Championships... Simply put: our aim should be to lead the market and protect what is ours. @SamuelCrocker
- 10. Industry News & Blogs Use Google Docs and Xpath to Scrape Blog & News Results AUTOMATED, WIN! @SamuelCrocker
- 11. Watching All of your Competitor’s Subdomains? @SamuelCrocker
- 17. Turn Defensive Tactics into Offence Knowing your competitors weaknesses and doing nothing about it is stupid. @SamuelCrocker
- 18. Turn Defensive Tactics into Offence Step 1: Find 404’s on a Competitor’s Site @SamuelCrocker
- 19. Step 2: Find Backlinks to those Pages @SamuelCrocker
- 20. Step 3: De-dupe and Outreach @SamuelCrocker
- 21. Turn Defensive Tactics into Offence Knowing your competitors weaknesses and doing nothing about it is stupid. @SamuelCrocker
- 24. Next-Level Defence Get that weak s**t out of here! @SamuelCrocker
- 25. Defence Against the Dark Arts IP Capture for price listings? Not in my house! @SamuelCrocker
- 26. They Climbin in Yo’ Windows... They SnatchinYo’ Data Up Break into my dev site? In your face! @SamuelCrocker
- 27. Defence Meets Stalking Keep your eye on Job-boards, Linked In and patent applications! @SamuelCrocker
- 28. Image Credits http://t1.gstatic.com/images?q=tbn:Ao8dGmSQtnDMdM:http://pix.motivatedphotos.com/2009/7/26/633842115949330060-NEGOTIATION.jpg&t=1 http://a.espncdn.com/photo/2008/0324/ncb_g_green_block_300.jpg http://www.wdtprs.com/images/08_11_29_chickenvader.jpg http://anonymousradioshow.files.wordpress.com/2008/05/xenu7.jpg http://www.smashingmagazine.com/2009/01/29/404-error-pages-one-more-time/ http://www.apartmenthomeliving.com/404.html http://madmikey.mu.nu/archives/Assknob.jpg http://activerain.com/blogsview/999308/be-vewwy-vewwy-quiet- http://flashtrue.info/wp-content/uploads/2010/08/asimo-robot_48.jpg http://www.giantbomb.com/magic-johnsons-fast-break/61-1725/ http://www.wirelessfundraiser.com/ http://www.fabbricantidiuniversi.it/universi/hpswENG.htm http://techcrunch.com/2010/09/21/so-a-blogger-walks-into-a-bar/
- 29. Resources Crawling/Find 404s: http://home.snafu.de/tilman/xenulink.html http://pro.seomoz.org https://siteexplorer.search.yahoo.com/ https://www.majesticseo.com/ http://www.opensiteexplorer.org Sitespeed: http://www.webpagetest.org http://tools.pingdom.com/ Stalking: http://docs.google.com http://www.w3schools.com/xpath/default.asp Changes to a Competitor Site: http://www.changedetection.com/monitor.html http://pipes.yahoo.com/pipes/ Downtime: http://monitor.finalwebsites.com http://pingdom.com/ http://downforeveryoneorjustme.com Defence: A good developer! @SamuelCrocker
- 30. www.twitter.com/samuelcrocker Sam is a lead SEO in Distilled’s London offices. He is an SEOmoz Global Associate and Distilled’s resident meme expert. He regrets never having made any money in affiliate marketing.
Notas do Editor
- You should know areas you won’t talk about, topics you won’t mention, and things you won’t do. This can be offensive and defensive (e.g. We will go to this length to get a link or we will not mention xyz on our blog)