1. 10 Insights
Mark Haviland
October 17th 2012

2. The UK is the most
sophisticated,
yet complex
marketing environment
on the planet

3. 50%
of advertisers use 7+ channels
Competing Silos
Source: SkyID Nov 2011

5. Race
Religion
Culture Language
Complex Consumer
Politics
Nationality Socio-eco
Sex

6. Complex Marketing
Landscape
-
Complex Consumer
-
Highly Competitive
Marketplace

7. MediaBrands
Volume: No.1

11. Media Brands: Brand Too

14. %age of internet populations purchasing
cross-border
60
50
40
30
percentage
20
10
0
EU Average DE UK FR BE LUX
Source: 2012 European Commission Digital Scorecard

15. Consumer Insights
(Forrester Study 2012)
1. CPA spend is on the rise
2. New customer acquisition
3. Promotions have positive impact
on brand reputation
4. Affiliate model attracts high
spending customers
5. Affiliate model often closes the
sale
Forrester study commissioned by Rakuten LinkShare – April 2012

16. Feeling Abandoned…

17. 2% Conversion
50-70% abandonment
5% uplift

18. FashionableFashion

19. Curation &
Editorial

20. Mobile
Lacking Investment

21. Performance
Potential

22. 97% - Need ROI justification
75% - lack the tools
Source SKYIQ NOV. 2012

23. Growth in CPA vs. other channels
Forrester study commissioned by Rakuten LinkShare – April 2012

24. Thank you