2. 205.06.2013 KUNDE | THEMA
Topics
o Background
o Part 1 - De Market
o Part 2 – Programmatic Buying
3. 305.06.2013 KUNDE | THEMA
Background
o MBA, Erasmus University, Rotterdam
o Reddion, Universal Media, Zenith Optimedia,
Mediacom, KLM, Belcompany, Martinair
o Founder en CEO, ClickDistrict
o Netherlands, Germany, Spain, Nordics, Russia
o Custom DSP: Platform161
8. 805.06.2013 KUNDE | THEMA
Network
Publisher
Trading Desk/DSP
Advertiser
Agency
Data
Verification
SSP
9. 905.06.2013 KUNDE | THEMA
A Summary
o Increased Complexiteit
o New technology
o Real Time Bidding
o Data Nieuwe Business Modellen
o DSP’s, SSP’s
o New Metrics
o Conversion attribution
14. 1405.06.2013 KUNDE | THEMA
Programmatic Buying
o Automated process proces
o Digitaal medium
o Groot volume van transactions
o CPM-based
o Overcapaciteit
o Second price auction
Real Time Bidding