Role of Networks or Industry Bodies in Shaping the User Experience

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This document appears to be notes from an industry panel discussion on October 12th 2010 about shaping user experience. The notes cover several topics discussed including getting information right, user generated content and social media, software and toolbars, quality standards, retargeting and contextual advertising, transparency, and accreditation. Questions from the audience are also noted.

Tecnologia Negócios

Shaping User Experience Daniel Powel October 12th 2010

The journey... PublisherCoC 2003 CanSpam 2005 Big Daddy IAB VC IAB Toolbar

Today’s Discussion Getting information right ASA UGC and social Software/toolbars Quality, how good is good enough? Retargeting, contextual etc... Is it up to the merchant? Transparency Fragmentation

Transparency PPC terms. Does the merchant have a closed group? How or what they de-duplicate? Do they provide exclusive codes? When an advertiser takes action against another publisher? Postview? Accreditation?

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