Google’s Big Time Transition- Issues the Best Practices for Shopping Campaigns Ahead

1. Google’s Big Ti e Tra sitio
Issues the Best Practices for Shopping Campaigns Ahead
The shopping campaigns shall get a default campaign type for successfully running
various Product Listing Ads on Google by the very end of this August. Accordingly to the
search giant that has issued the best possible whitepaper practices to help various
marketers make their transition. The major part that paper dives into is the product feed
optimization and various updates including bidding, shopping campaign structure and
mobile recommendations. The best of the practices haven’t been changed from the
original PLA recommendations — to utilize relevant titles and the best quality images —
but certainly there are various baseline reminders including- limiting the length of the
title to 50 characters in order to avoid truncation.
The proper recommendations on how well to structure the latest Shopping campaigns
shall be more than useful for enormous marketers beginning to evolve their campaigns.
Google assertively wants its advertisers to rethink on their campaigns like a storefront
and thus suggests on how to focus on product lines, profit margins and best sellers.
Though it sounds really simple yet when one sees it you see it, they render a better
framework for thinking about how to set up new campaigns. And moreover, Google
really wants the merchants to be thinking about the impactful mobile business and their

2. Shopping campaigns. Advertisers with the best mobile landing pages should certainly
update their feeds for innovatively new mobile landing page attributes.
With this new revolutionary product the feed specifications issued just yesterday,
merchants will be paying a close attention to their feeds and Shopping campaigns in the
upcoming months in order to ensure their accounts are all ready for push-ups.
Visit http://www.a1interactive.com/ to know more.