1. QUESTIONNAIRE NO. ___
RESPONDENT NO. ___
Hello, I am Abhishek Agrahari, a third year student of management
pursuing my BBA from Amity University Lucknow. As a part of my
curriculum I have to undertake a survey on the topic “ A comparative study
on the consumer’s preference towards branded jewellery over non branded
jewellery” All the information that we collect is strictly for study purpose
and will be dealt with at most confidentiality. This Survey would take only
10 minutes of your time.
Name:
Telephone number:
Age:
 Are you aware of the various jewellery brands available in the market?
o Yes
o No
 Tick against the brands that you are aware about in the jewellery market.
o Gili
o Tanishq
o Ddamas
o Oyzterbay
o Trendsmith
 You buy jewellery for?
o Investment
o Fashion
o Occasions
o Festivals

2.  Which jewellery do you prefer?
o Branded
o Family Jeweller
 Have you bought any branded jewellery?
o Yes
o No
 Do you buy jewellery for gifting purpose?
o Yes
o No
 Where do you prefer to buy the jewellery from (for gifting)?
o Branded
o Family Jeweller
 Why do u prefer Family Jewellers?
o Convenient
o Trustworthy
o Good Investment
o Price
o Traditional design
 Characteristics of Branded Jeweller’s
o Wide range of products under one roof
o Shopping experience
o Trendy and fashionable jewellery
o Price
Thank You.