Entrepreneurs tend to pay to much attention to original ideas, they are always afraid that someone would STEAL their idea, and thus to miss the opportunity to become billionaire. But as an entrepreneur, you should always keep in mind THE EXECUTION, also known as the key for success ... Copycat is also hard to execute, and to succeed it you need method & determination...and Balthazar de Lavergne

1. COPYCAT
HOW TO COPY AN EXISTING
BUSINESS MODEL
BALTHAZAR DE LAVERGNE

2. “GREAT ARTISTS COPY,
GOOD ARTISTS STEAL”
PABLO PICASSO

5. COPY ≠ STEAL

6. THE GOOD, THE BAD
AND THE UGLY

7. NEW ERA FOR
COPYCATS

8. GREAT WAY TO LEARN
✓ Following your own vision is tough
✓ JolieBox - Frichti

9. ROCKET INTERNET

11. OLIVER SAMWER: THE MOST
AGGRESSIVE GUY ON INTERNET ON
THE PLANET

13. SUCCEED WHERE NO-ONE ELSE
SUCCEEDS
✓ THEY GO (SUPER) FAST
✓ THEY PROCESS EVERYTHING
✓ THEY REPLICATE

14. 5 PILLARS
✓ FUNDRAISING
✓ RECRUITING
✓ INTERNATIONALISATION
✓ EXECUTION
✓ IDEA

15. FUNDRAISING
✓ Done by Oliver Samwer himself
✓ 3Bn raised
✓ Untraditional money
✓ Every country is a funded startup with
(almost) no spending rules

16. RECRUITING
✓ EMPOWERING PEOPLE
✓ GIVING THEM A FRAMEWORK
✓ “NO” EQUITY
✓ IT’S A PROCESS TOO

17. INTERNATIONALISATION
✓ Moving founders
✓ Cross border teams
✓ Drastic control

18. EXECUTION
✓ “We don’t have the innovation culture, we have the
export culture” Oliver Samwer
✓ It’s where they innovate
✓ It’s their #1 strength

19. PROCESSES
✓ Recruiting
✓ Marketing
✓ Sales
✓ Operations

21. IDEA
✓ Bn $$ startups
✓ Capital Intensive
✓ First Mover Advantage

22. THEY FAIL TOO
✓ Pinspire, Payleven, Wimdu
✓ Mercenaries VS Missionaries
✓ Overall ?

23. AND YOU ?

24. YOUR STRENGTHS
✓ FUNDRAISING
✓ RECRUITING
✓ INTERNATIONALISATION
✓ EXECUTION
✓ IDEA

25. BIG IN THE US DOESN’T
MEAN BIG SOMEWHERE ELSE
✓ The fundraising proxy
✓ Markets are different - ZocDoc
✓ They have secrets

26. POSSIBLE MARKETS
✓ Hyper-Local
✓ Regulated
✓ Time to market

27. EXIT STRATEGY
✓ US companies move earlier
✓ Do they grow by M&A ?
✓ For talent ? Revenue ? Network ?
✓ Become profitable

28. TIME TO MARKET
✓ Rocket goes fast (6weeks)
✓ You can go fast too
✓ With the right team

29. :
YOU’RE LIKELY NOT
BUILDING WHAT YOU
THINK YOU ARE
✓ Start with copy (real copy)
✓ Learn by doing
✓ Dominate or conquer your market

31. A B
Bottleneck

32. BURN THEM ALL
✓ Process
✓ Automation
✓ Inovation
✓ Week over Week

33. YOUR MISSION
✓ Care for your customers
✓ Growth

34. GROWTH
✓ Track one metric weekly
✓ Focus on things that work
✓ Do thing’s that don’t scale

35. PLAYBOOK
✓ Write everything down every day
✓ Find the key learnings
✓ Write the cookbook
✓ Move faster than expected

36. THANK YOU !