1. OFFERPOP’S TIPS FOR STANDOUT
HOLIDAY CAMPAIGNS

2. SOCIAL MARKETING & THE HOLIDAYS
Social media outranked newspaper, online and TV ads
as sources consumers use to inform their holiday
shopping decisions (according to a recent study by
New York University).
Roughly 80% of consumers say their holiday purchases
are likely to be influenced by the brands they follow on
social networks.
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3. THE BIG THREE
In a recent study, consumers identified the top three ways they’ll be using
social media this holiday season.
1. To discover new products (35%)
2. To keep track of friends’ wish lists (20%)
3. To find deals & discounts (20%)
Social campaigns can help you find these consumers, engage
them, and drive them to purchase products.
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4. TIP #1: RUN CAMPAIGNS THROUGHOUT THE HOLIDAYS
AERIE: “MERRY AERIE HOLIDAY” TUG OF WAR
Run ongoing or recurring engagement
campaigns – they’ll help keep your
brand top of mind during the holiday
shopping rush.
Aerie ran a series of holiday-themed Tug of
War showdowns, asking fans a different
question each week.
Aerie acquired over 10,000 fans.
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5. TIP #2: APPEAL TO FANS’ EMOTIONS
GAP: “12 DAYS OF JOY” PHOTO CONTEST
Use emotional appeal and nostalgia to
tap into your fans’ holiday spirit.
Gap asked fans to share photos of their
families’ unique holiday traditions.
The campaign received over 1,000 photo
entries.
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6. TIP #3: MAKE IT EASY TO DISCOVER AND BUY PRODUCTS
BARNEYS NEW YORK: “BABY IT’S COLD OUTSIDE!” LOOK BOOK
Let fans browse popular winter items and
include deep links to purchase – it’s a
great way to drive sales from Facebook.
Barneys gave fans a sneak peek at their new
outerwear collection.
The Look Book received over 4,500 views.
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7. TIP #4: CREATE URGENCY TO SUPERCHARGE SHARING
BONOBOS: “#LASTMINUTEGIFT” VIRAL TWITTER CAMPAIGN
Run a time-sensitive “unlock this deal”
campaign to accelerate sharing and unite
your fans/followers.
Bonobos gave followers one hour to unlock
each of the three “last minute” deals.
All three deals were unlocked, and the
campaign surpassed Bonobos’ goals by 60%.
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8. TIP #5: ENCOURAGE USER-GENERATED CONTENT
TESCO: “THE REAL FOOD CHRISTMAS” PHOTO CONTEST
Fans love showing off their skills (and
taking pictures of food) – a great
opportunity for CPG brands.
Tesco fans submitted photos of their best
Christmas recipes and treats for the chance
to win prizes.
The contest drew over 400 entries.
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9. TIP #6: INCENTIVIZE FANS TO SHARE WITH FRIENDS
WALMART – GAMECENTER: HOLIDAY WARRIOR GIVEAWAY
Facilitate ways for fans to share info
about deals and sweepstakes with like-
minded friends.
GameCenter ran a video game-inspired
Referral campaign to ensure they were
included in all their fans’ holiday wish lists.
The campaign received over 5,000 sign ups
in two weeks.
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10. TIP #7: PLAN AHEAD!
Start planning your 2012
holiday campaigns today –
email sales@offerpop.com for
more info.
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