The Value of a Social Media Event Display
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The Value of a Social Media Event Display
- 1. Growing Value From Social Media Event Displays
- 2. Your attendees are already on social media • Twitter – Posting quotes and reactions from your events • Facebook – RSVPing on your event page, sharing status updates with their friends • Instagram – Posting photos from your events
- 3. What is an Event Display? • Streaming social media content on large, highly-visible screens • Often based on specific hashtag or identifier, promoted by hosts (Example: #EventDisplayValue2013) • Makes real-time, live Q&A sessions possible…and easy • Widgets provide remote audiences with that engaged, ‘live’ experience Creates an interactive, 360-degree experience for attendees at conferences, tradeshows, and events.
- 4. Why Go For a Social Media Event Display? Conferences are a great place for people to interact, but the brunt of today’s meaningful conversations occurs over social media • Improved User Engagement– encourages people to Tweet more, increasing event Twitter traffic (marketing) • Creates new and modern networking opportunities– between attendees and remote users alike • Gives guests the fun they’re looking for, while indicating modern and savvy social media skills
- 5. Not Just for Guests. Even afterwards, Event Display technology will still power sales leads, marketing strategies, and analytics. • Compiles information about who attended and participated • • Highlights which discussions provoked the most conversations • • Attendees, journalists, VIPs, stakeholders, etc. Deeper insight into conference’s strengths/participant reactions Strong analytics • Measure influence/engagement and use that data for future events, fundraising, and marketing initiatives.
- 6. In a Nutshell. Event Displays build and strengthen relationships. • Fosters buzz about your event • Gamification can turn a ‘strictly business’ conference into a fun competition • Facilitates networking among attendees; Q&A features promote interaction among remote audiences • Takes your event’s engagement to the next level • Provides feedback to conference organizers—in real-time
- 7. Easy, Effective Deployment. Deploying something so technical can seem complex. But actually, all you need is: • Laptop • Internet connection • TV screen
- 8. More than just tweets. An Event Display can be about much more than just social media content… • Website widgets • Polls • Q&A on Twitter
- 9. Choosing the Right Event Display
- 10. There are a lot of tools out there. TwitterFall Performs a basic search where you can view content organized like a feed. TweetWally Similar to TwitterFall; generates URL or embed code to share Visible Displays only one relevant post at a time Curation, Analytic, and Visualizations work together—valuable before, during, and after event Tweets Zoomph
- 11. How to sift through your choices. When searching for the right Event Display, make sure to ask these questions: 1. Does the curation stage draw from multiple social media sites, or just one? Make sure it streams from Twitter, Facebook AND Instagram—today’s three most-used sites 2. Am I just paying for a pre-packaged Event Display? Or will I have the ability to curate before, moderate during, and analyze after? 3. How is the ranking system scored? Does it truly showcase the most influential content/people? 4. Do I have the option of customizing to my unique needs?
- 12. For BEST Results. Event Displays can be so much more than a second screen! Look for applications that: • Pulls content from multiple sites—it’s a multi-channel world and people will be doing more than Tweeting! • Moderates content before it’s displayed, so inspiring and meaningful content gets the most views. • Provides strong analytics after the event, giving organizers insight for next time. • Truly engages attendees and remote users in a way that sparks excitement and brand loyalty for years to come (Q&A, Polls, etc.)
- 13. Get in touch! Amir Zonozi Social Media Strategist amir@zoomph.com Leonard Hyman 1856 Old Reston Avenue, Suite 100 Reston VA, 20190 - 3330 Phone: 703.481.9581 Fax: 703.481.9511 Acc. Exec. Government Leonard@zoomph.com
- 14. About ZoomphTM Zoomph™ is the nation’s leading Influencer Engagement Platform for collecting and ranking influential social media content in realtime via its ZPoints algorithm. Seamlessly streamlining content from today’s major social media networks, Zoomph empowers businesses of all sizes to connect across new and influential consumer bases, while reaching their real-time marketing potential. Delivered through one powerful platform, Zoomph provides curation, search, analytics, and social visualizations for a multi-channel world. Discover why Real-Time Influence Matters at Zoomph.com.
Notas do Editor
- Event displays showcase social media content on screens during conferences.A hashtag or other classification helps organize the content contributed by event attendees and other fans. Content can be displayed one piece at a time or in feeds that show multiple posts at once.Question-and-answer sessions can also be hosted at a conference through the same displays.They’re also a way for people who can’t attend a conference feel engaged, via widgets.
- There are a few reasons to have a social media event display.First, it encourages people to tweet during the conference. Cultivating user engagement like this helps promotes your brand and maintain interest in your event. It also demonstrates that you have social media savvy and understand that many of your attendees are likely to be comfortable with it and used to using it.
- After the event, the value of a display becomes even more apparent.Organizers can have a concrete record of who attended and participated during the conversation. Especially since so many attendees are defined by their social media presence, this is one of the best ways to keep track of them. Furthermore, this information could be used to power subsequent outreach efforts and/or fundraising campaigns. You will also be able to understand which discussions, speeches, and events provoked the most conversations on your display, helping you gain a deeper understanding of what the best components of your conference were when you have the time to reflect on them. Most importantly, you can have even more advanced analytics after the fact. Many event display platforms provide some kind of analytics, but it is important that yours are strong enough to help you know what you need with more precision. You should be able to learn who the most influential contributors were and how much action they were driving, which gives you a different level of knowledge about your attendees.
- Additionally, having a social media display is beneficial for the way it builds relationships. It promotes buzz about your event by keeping everyone engaged with your hashtag or other classification. A stunning display facilitates networking among attendees, who can tweet each other and see their posts on the screen.Allows for people who aren’t in attendance to interact as well, helping them feel connected with everyone else.All in all, it takes the engagement surrounding your event to the next level. In 2013, this is critical.
- There are a variety of ways that a display can be deployed, as they are designed to be as convenient for you as possible.You might want to have AV help set up your display on site, or you might find it easier to use embeddable widgets for your website.
- There are a variety of ways that a display can be deployed, as they are designed to be as convenient for you as possible.You might want to have AV help set up your display on site, or you might find it easier to use embeddable widgets for your website.
- Ideally, you’d want to use an end-to-end platform that provided more comprehensive services. A platform that pulled from social media sites besides Twitter would increase your coverage and allow your attendees to use multiple platforms. Additionally, being able to moderate content would give you more control over your display and filter out unwanted material, so you do not run the risk of displaying inappropriate content. Also mentioned before, the type of analytics you can have afterwards is critical.
- Ideally, you’d want to use an end-to-end platform that provided more comprehensive services. A platform that pulled from social media sites besides Twitter would increase your coverage and allow your attendees to use multiple platforms. Additionally, being able to moderate content would give you more control over your display and filter out unwanted material, so you do not run the risk of displaying inappropriate content. Also mentioned before, the type of analytics you can have afterwards is critical.