Module Specification for AR411Enterprise Awareness

1. MODULE SPECIFICATION FORM
Module Title: Enterprise Awareness Level: 4 Credit Value: 20
Module Semester(s) in which to be With effect from:
code: offered:
ARD411 2 January 2012
Existing/ Title of module being replaced (if any):
New:
Existing
Originating Subject: Art, Science and Module Leader: Marisse Mari
Technology Institute
Module duration (contact hours/directed Status: core/option/elective (identify
private study: programme where appropriate):
200 (60/80/60) Elective
Percentage taught by Subjects other than originating Subject (please name other Subjects):
Taught with support from the Centre for Entrepreneurial Learning
Programme(s) in which to be Pre-requisites per programme Co-requisites per
offered: (between levels): programme (within a
level):
All undergraduate N/A N/A
programmes
Module to be aligned with
BA (Hons) Design for QA
and assessment purposes
only

2. Rationale:
This module at level four will present students with an introduction to enterprise/entrepreneurial
skills allowing them to develop a fundamental understanding of them, and various factors that
interact in developing an idea into an enterprise.
Module Aims:
The module aims to:
• Familiarise students with the key concepts of enterprise and entrepreneurship in a variety of
contexts.
• Provide a framework in which students can develop a range of enterprising skills and
behaviours.
• Engage students in the creation, management and evaluation of an enterprise project.
• Help students identify what “being entrepreneurial” means to them personally.
• Encourage students to take responsibility for their own learning.
Expected Learning Outcomes:
Knowledge and Understanding:
Students will (with reference to essential readings):
1. Develop a range of enterprising skills and behaviours.
2. Contribute to the creation, implementation and management of an enterprise project which
has the potential to be realised during the module.
3. Work in a group to organise and deliver a high quality pitch for their project concept.
4. Appraise their own and others performance reflecting on how future activity might be
modified to improve the project.
5. Articulate their view of enterprise expressing what it means to them personally by reflecting
on achievements in the module.
Transferable/Key Skills:
• Creativity and problem solving
• Team working
• Communication
• Resource planning / management
• Networking
• Self reflection
• The development of judgement in relation to the creation and evaluation of Ideas

3. Assessments
Assessment Learning
Type of Assessment Word
Number Outcomes Weighting
Count
To Be Met
Group Assessment - The IDEAS Pitch;
A 3 minute pitch to articulate your 20% Tutor
Assessment
3 project idea, supported by not more Assessed -
One: than 1 side of A4.
Group Assessment - IDEA Project
Presentation; your group will present
Assessment the results of your project to the tutor 30% Tutor
Two and the class in a context to be Assessed
-
2, 4 agreed.
10% Peer
The presentation can be no more than Assessed
10 minutes long supported by not
more than 5 sheets of A4.
Individual Assessment – Reflections; a
written reflective piece discussing
Assessment your personal learning and 40% Tutor 1000
Three 1, 5
development including your views on Assessed (+/-10%)
enterprise and what the term means to
you.
Learning and Teaching Strategies:
The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning and
teaching strategy where students are encouraged to take responsibility for their own learning. The key
delivery will be structured around an action learning methodology centred on the development of an
entrepreneurial project managed by the students across the semester which will also form the
evidence base for their assignments.
This module will be delivered using a range of teaching and learning methods. These include lectures,
seminars, case studies, open learning programmes, project work, online work and simulations to
create a diverse learning portfolio suited to a range of learning styles.
All relevant (practicable) steps will be taken to accommodate the learning needs of students if these
are highlighted to the module leader.
Syllabus Outline
Week 1: Module Introduction Week 9: IDEA Project Shaping
Class: Interactive Lecture Class: Team Mentoring
HW: Blog HW: Assessment 2 (Ongoing)
Week 2: Team Building Task Week 10: Marketing for Entrepreneurs
Class: Tower Activity Class: Interactive Lecture
HW: Reflection HW: Further Reading / Research
Week 3: Opportunity Awareness Week 11: Group Work
Class: Trip Activity Class: Assessment 2 (Ongoing)
HW: Perfect Pitching HW: Strategic Thinking (Online Module)
Week 4: Ideas Pitch Week 12: Group Work
Class: Assessment 1 (Presentation)

4. HW: Project Proposal Class: Assessment 2 (Ongoing)
Week 5: IDEA Project Shaping HW: Writing Personal Reflection
Class: Team Meetings Focused on Week 13: IDEA - Project Presentations
Goal Setting / Action Planning Class: Assessment 2 (Presentation)
HW: Assessment 2 (Ongoing) HW: Assessment 3 (Ongoing)
Week 6: Practical Creativity Week 14: IDEA - Project Presentations
Class: Chocolate Bar Activity Class: Assessment 2 (Presentation)
HW: Further Reading HW: Assessment 3 (Ongoing)
Week 7: Group Work Week 15: Final Submission
Class: Assessment 2 (Ongoing) Assessment 3
HW: Communication Skills
Week 8: Group Work
Class: Assessment 2 (Ongoing)
HW: Strategic Thinking (Online Module)
Reading:
Essential Reading:
• Rae, D (2007) Entrepreneurship: From Opportunity to Action, Hampshire: Palgrave Macmillan
• Claxton, G.(2000) Hare Brain, Tortoise Mind: How Intelligence Increases When You Think
Less, London: Ecco
• Robinson, K. (2005) The Element: How finding Passion Changes Everything, London: Penguin
Other Indicative Reading
• Barringer, B.R & Ireland, D. (2009) Entrepreneurship: Successfully Launching New Ventures,
Boston: Pearson Education Semler, R (2001) Maverick!: The Success Story Behind the
World's Most Unusual Workplace, Harlow: Random House Business Books
• Godin,S. (2005) Purple Cow, London: Penguin
• David Kirby (2002) Entrepreneurship, Maidenhead: McGraw-Hill Higher Education,
• Chris West (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow:
Prentice Hall
• Alinsky, S.D. (1999) Rules for Radicals, Westminster: Random House,
• Mawson, A (2008) The Social Entrepreneur: Making Communities Work, London: Atlantic
Books,
• Gladwell, M (2002) The Tipping Point: How Little Things Can Make a Big Difference, England:
Back Bay Books
• Godin, S (2008) Tribes, London: Paitkus Books
• Vaynerchuck, G (2009) Crush It!: Why Now is the Time to Cash in on Your Passion, New York:
Harper Studio
• Weinber, T, (2009) The New Community Rules: Marketing on the Social Web, Farnham:
O'Reilly Media
• Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource, Hoboken,N.J.: John Wiley
& Sons
• Burgh, B (2007) The Go-Giver, New York: Portfolio Hardcover