Richard von Kaufmann outlines key things managers should take into consideration when thinking about rollout social collaboration within their organizations.

1. Managers Briefing
Key things you need to know
richievk
Richard von Kaufmann // Head of Social // Founding partner

3. "Re:Re:Fw:Re" is not a process.
Ralph Siepmann, Social Business Subject Matter Expert, IBM

7. WHAT IS SOCIAL MEDIA?
Sharing, discussing, and interacting around content in
social networks.
Richard von Kaufmann 2013

8. WHAT IS SOCIAL COLLABORATION?
Sharing, discussing, and interacting around content in
“closed” social networks.
Richard von Kaufmann 2013

9. CLOUD COMPUTING
Private or public: Does it make sense to maintain your own servers?

10. SOCIAL SPACES
That can be accessed on the move

11. ON THE SAME PAGE

12. MOBILITY
Accessing and sharing on the move
http://www.slideshare.net/mjadoul/7-habits-2014

13. SECURITY — A relative view
Email is inherently leaky (eg sending to a wrong person, forwarding)
Emails are like electronic postcards that can be intercepted
Email attachments can’t be retrieved & are downloaded
Collaboration spaces are invite only
Collaboration spaces are protected by SSL banking security
Collaboration space access can be denied retroactively

14. CROSS COLLABORATION SPACES
collaborative
real-time
transparent

15. What really motivates workers?
Harvard Business Review asked 600 managers to rank these factors:
● recognition
● incentives
● interpersonal support
● support for making progress
● clear goals

16. Which one did the managers vote
least important?

17. Which one did the managers vote
least important?
support for making progress

18. Which one did 12,000 employee
diary entries highlight as the most
important?

19. Which one did 12,000 employee
diary entries highlight as the most
important?
support for making progress

21. SOCIAL IQ
Does your organization have a
flat enough hierarchy?
Is there a sufficient culture of
sharing?
Do the employees understand
how they would benefit?

22. HEALTH CHECK
One to one management interviews
Employee survey

23. INITIATIVE LEADER
To coordinate initial efforts and be the first Community Manager

24. STEERING COMMITTEE
Members should be enthusiastic about social collaboration
potential and influential within the organization
Cross-departmental — open up the silos & get buy in

25. TOOLS ARE A MEANS TO AN END
Tools must be integrated logically
into day-to-day processes.

26. STRATEGIC ROLLOUT
Never invite people to a
collaboration space that is
empty of content.
First pre-fill it with a few
pieces of relevant
information.

28. LEAD THE WAY
Admins establish the usage rules by setting the appropriate style
Large communities = general awareness Small groups = micro forum

29. PEOPLE
Employees need to be involved in
co-creating the usage solutions.
Personal social interests should
be tolerated and supported.

30. INFORM & EMPOWER

31. OSKE REVIEW REPORT
● Greater information sharing and
awareness building.
● Cluster board meetings are far more
productive and innovative as they can
be prepared with online communication
and document production.
● Face-to-face meetings among
community members have been
reduced significantly; this means
savings in time, money and natural
resources.
● The governance of the community is
much more easier than before; OSKE
Secretariat can contact over 200 people
without any heavy email sending, etc.
● Clusters and project participants have
been able to easily adapt the platform
for their individual projects.

32. ENGAGE MANAGERS & INFLUENCERS
TO CREATE A TIPPING POINT
Find out more from Robert Shaw, CEO of blueKiwi:
http://www.slideshare.net/Zipipop/the-atos-social-collaborationstoryrobertshaw-distribution1

33. DEFINING THE BUSINESS CASE
Understand where social technologies will facilitate
processes and interactions.
OSKE (TEM) was struggling to cooperate
effectively with over 23 organizations by email.
Skanska needed a way to help unit the newly
combined Nordic IT departments

34. COLLABORATIVE CYCLE

35. FREE THE KNOWLEDGE
http://www.business2community.com/strategy/knowledge-creation-social-
collaboration-digital-workplace-0646313#!CHSLw

37. 4Cs OF COLLABORATION
● Community (must have a shared purpose/goal)
● Communication (ethic of sharing & flatter hierarchies)
● Coordination (tools, empowering users, & scaling processes)
● Co-creation (shared processes, efficiency gains, innovation,etc)

38. facebook.com/zipiop
slideshare.net/zipipop
linkedin.com/company/zipiop
facebook.com/zipiop
Richard von Kaufmann
Head of Social // Founding Partner
Tel +358 45 11 222 73
richard@zipipopfreud.fi
www.zipipopfreud.fi richievk