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2. WHAT IS PAY PER CLICK
“Pay-Per-Click is online advertising payment
model in which payment is based solely on
qualifying click-throughs.”
Pay-per-click (PPC) (also called cost per click) is
an internet advertising model used to direct
traffic to websites.
3. HOW DOES IT WORK
Bid on relevant keywords
Advertising engine displays your text ad on their
results page or network of web sites.
You only pay when people click