There are some things any social media manager on campus would want to know. From top hashtags to follow to time-saving resources, these ten things will kickstart your social media presence and help you tune in to the social conversation around UMD. The session will also walk the audience through the university's Social Media Guidelines.

1. Top 10 Things You Need to Know to
Succeed on Social at UMD
August 2016
#UMDsocial

2. UMD SOCIAL MEDIA
GUIDELINES: THEY EXIST.
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3. brand.umd.edu/socialmedia.cfm

5. LET’S (NOT) GET PERSONAL2

6. • These guidelines pertain to University of
Maryland faculty, staff and students who
are publishing and commenting on social
media on behalf of a UMD-affiliated
account
• This does not apply to personal social
networking accounts that are set up by
individuals for personal use
• We never stifle the voice of our faculty.
However, we do remind all members of the
UMD community that their voice does
reflect on the reputation of the University.

7. FOR THE LOVE OF TESTUDO,
CHOOSE A STRONG PASSWORD,
AND OTHER BEST PRACTICES
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9. TOP UMD HASHTAGS YOU
SHOULD HAVE TATTOOED
SOMEWHERE
4

11. 2016: THE YEAR OF THE
TOOLKIT
5

13. WHAT TO DO WHEN THE
FACEBOOK COMMENTS GET
UGLY
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15. Community Guidelines
Draft Suggested Facebook Policy
We encourage you to share your comments and ideas. We value and respect
diverse viewpoints, and welcome productive dialogue within our Terp
community. However, Facebook comments created by other users and not by
the university do not reflect the opinions or views of the university.
Furthermore, we retain the discretion to determine which comments violate
our policy and comments will be removed if they:
• Contain discriminatory, racist, obscene, unlawful, or otherwise
objectionable language, images, video or content;
• Contain commercial endorsements, advertisements, or are considered
"spam” – repeated posting of identical or very similar content; or
• Disclose personally identifiable information, such as an e-mail address,
home address, or phone number for yourself or others.
Draft Suggested Twitter Policy
RTs ≠ endorsements.

16. STOP, DROP AND RETWEET7

18. NEED MORE BOWTIES IN YOUR
LIFE? FOLLOW @PRESIDENTLOH
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20. TERPS LIKE TURTLES
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23. WHEN IN DOUBT, REACH OUT –
SOCIAL@UMD.EDU
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24. WHAT GOT “STICKY”
Your Turn!