Here is an article or two on the yellow pages and the advantages of listing in an online yellow pages business directory

1. Yellow pages 6
Business thrives on reaching out to clients in the right manner and this is done by opting for new
methods of marketing or advertising. Such concepts are not new and have been around since people
started doing business. However, with changing times, a change in the approach to business marketing
has been observed which is completely natural. For instance, the first approach towards creating a
business directory was the yellow pages directory which had a printed list of the businesses and their
contact details. But the conventional yellow pages are not nearly as effective now in the digital age
where everyone seeks information on a digital platform. Internet is the best possible medium for such
purposes as it is the storehouse of endless information which is why it has altered the face of marketing
and advertising. Moreover, internet cannot be ignored at any cost as a medium for marketing or
promoting a business as it has the widest available audience and it can help establish contact with
prospective clients.
This is how business directories have gone online and it is imperative to list your business on an online
business directory. These business directories are a step further than the conventional directories both
in terms of information and features. First of all, an online business directory is not just a collection of
phone numbers of corporations but it also contains detailed information about services, products and
images etc. which means that you can describe your business in a very effective and customer friendly
manner. Moreover, they also contain web links which ease further enquiry by clients who wish to find
out more about your organization so that your customer relations are strengthened. It has been shown
in many studies that an increasing number of people are resorting to online business directories to find
products, services and businesses etc. so list your business on these directories without any delay for a
good business growth.
In order to list your business, registration is needed which can be done either free of cost in case of a
free online business directory and with a small onetime fee in case of paid sites. Paid directories don’t
charge anything substantial yet provide much better service as compared to free business directories
which may not give that much emphasis on quality. This is important because security issues and
additional features are important when selecting a business directory to list your business on as hackers
or cyber criminals can tamper with sites which are not secure enough and cause damage and this may
overlooked by free directories which don’t pay much attention to security. Moreover, additional
features can also be provided which include expert consultation on marketing related issues and other
business related matters and these are always a welcome addition.
Online business directories have taken over from the conventional yellow pages in style and are
becoming a staple choice of most businesses today. If one is inclined to use these directories in a proper
manner, then good results for business are sure to be achieved.