This document discusses elements needed for long-term engagement in an interactive story or game, including: - An engaging story that keeps people interested and participating over time - Opportunities for users to interact with and participate in shaping the narrative - A social aspect where fans can connect with each other and with characters It also outlines different layers of an interactive story (story, participation, content, experience) and various platforms, tools, and techniques that could be used to deliver an immersive interactive story experience across websites, social media, text messages, apps and other channels.

5. Long-term engagement demands:
• Good story
• Participation/Interaction
• Social aspect – fan-to-fan and/or fan-to-character

6. Story Participation

8. Interactive Layer IF this happens THEN…
Narrative Layer JOHN is very ANGRY
Content Layer SEND a TEXT message
Experience Layer OMG! I can’t believe that!!
@robpratten

9. Main Website Registration
minutes minutes
Graphic novel (PDF)
lunchtime the day after
Live event Flyer Text a character Graphic novel (PDF)
5 mins to 1 day lunchtime the day afterminutesminutes

14. Twitter ChatBack Personal Content Locker
SMS Voting
Behavioral targetingFacebook
Characters
CRM
CMS

15. Location-based game
with monthly serialized
blog content?
You got it!
CMS
Audience Database
Behavioral targeting

17. Characters Events Content

18. Schedule
Interactive
No Yes
NoYes
Public
On Demand
Scheduled
Limited Availability
On Demand

19. Directly through interaction Formally via a website
(signup widget)

20. Facebook
Gaming and Interactive Story Engine
Content
Management
System
Audience
Management
Metrics &
Reporting
YOU
YouTube
SMS
Email
Twitter
Mobile
Apps
Web Apps
Devices
(e.g. RFID)
AUDIENCE
SaaS
Multi-platform entertainment
invisible to audience
Publishing
System
Event
Monitoring
Collaborative
Authoring
Environment
visible to audience

24. Individual Group 1 Group 2 Group 3 Team 1 Team 2
Everyone

26. Weapon
Drink
Revolver AK47
BeerVodka
MOORE
CONNERY
CRAIG
BROSNAN

27. Parent
Children

29. Mutually exclusive

30. 4 minutes
#Government
Twitter: @desinovadescent
Facebook: Desinova Descent
http://conornorrington.wix.com/denisovadescent

31. This is the game
This is NOT the game

32. This is the game
This is the metagame

33. Dude! I’m dying here!
@medic #repair MyCharacter
Earlier that day… Later

36. Social Media, Email, Phone
Sensor network
Game network
Live events

37. http://airpi.es/
The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi 
temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide
and smoke level

38. CO affects
• character’s mood
• tone of tweets & blog posts
• game difficulty?