2. MEDIA & MASS MEDIA
Media- Medium
“An Intervening Agency, Means, Or Instrument”
Singular Collective Noun as media-1920
Mass Media- Reaching Large Audience
Invention Of Printing Press (Late 15th Century),
Control Organizations of Newspapers, Electrical Telegraph, Movies Radio,
Television, Internet, Mobile Devices And Video Games.
3. MEDIA
ELECTRONIC PRINT INTERACTIVE
• Brought by • Written, printed • Two way
electronic signals and published communication-
feedback
• Television and • Newspapers, mag
azines, pamphlets • Internet, web, DS
radio etc. L service, social
networking etc.
4. NEWSPAPERS
• Scheduled publication on Newsprint
– Current Events, Ads, Informative Articles & Diverse Features.
– Daily, weekly etc.
• News
– North South East West information.
• Criteria:
– Publicity: Its contents are reasonably accessible to the
public.
– Periodicity: It is published at regular intervals.
– Currency: Its information is up to date.
– Universality: It covers a range of topics
5. DIGITAL AGE – A shift from traditional
industry to information society.
Global communications and
networking – A CHANGING TREND!
6. ONLINE NEWSPAPER
• Availability of 24/7 TV news channels and internet gave rise to online newspaper.
SELF-CONTAINED, REUSABLE, AND REFRESHABLE VERSION OF A TRADITIONAL
NEWSPAPER THAT ACQUIRES AND HOLDS INFORMATION ELECTRONICALLY.
• Oldest Online Newspapers:
– The Weekend City Press Review 1991: economy and business news
– The American Reporter 1995: online-only newspaper.
• Similar Legal Boundaries:
– libel, privacy and copyright laws.
7. ONLINE NEWSPAPER – TYPES
• E-newspaper
– Online and printed
– Replica or different
• Hybrid Newspaper
– Limited hard copies
• Soft Copy News Sheets
– 1 or 2 news sheets
– News only- no adverts no gossips
• Online-only
– Published online ONLY
8. ONLINE NEWSPAPERS- PAKISTAN
(only-online)
• Defence.pk
– news and opinions about armed forces
• Siasat.pk
– forums, blogs, discussion boards
• Fact.com.pk
– Investigative News Magazine
• Urdupoint.com
– all age groups, news and entertainment
• Onlinenews.com.pk
– international and national news and current
affairs
9. TOP ONLINE NEWSPAPERS – PAKISTAN
(replicas, hybrid)
ApnajhelumAsia
Associated Press of Daily Press Pakistan
A Pakistan News (EN) Observer - Pakistan
Pakistan (EN) (EN, UR)
news (EN)
Gulf Times -
Daily Times (EN) Dawn (EN) Pakistan/Afghanistan InsidePakistan (EN)
(EN)
My Urdu
NidaimillatPakistan
NewsNewsNow: Pakistan Times (EN) PakTribune (EN)
Link (EN)
Pakistan (EN)
Regional Times (EN) The Nation (EN)
10. IS ONLINE NEWSPAPER EFFECTIVE?
Cost – Effective
Accessible
Attractive
Information Is Click Away
Automated Search
No Paper And No Ink Use
Fast And Quick
Free Of Charge (Mostly)
Contact For Feedbacks
11. FUTURE OF ONLINE NEWSPAPER
• Web Not Available Everywhere – Rural Areas
• Technology Advancement- Printed News Is Dead!
– E-reader
– Ipad
• Cause Of Global Warming:
– “Reading A Newspaper Has A Lower Impact On Global
Warming Than Reading The News Online For 30
Minutes," – Torraspapel's Paper.