3. Target Audience/Technical Directions I think the target audience for this music video are teenagers as there is a party atmosphere where people are drinking and dancing, what most teenagers do. Also the ladies are wearing dresses which most teenagers wear when they are going out. The use of dark colours shows that it is an evening party, it can also show mysteriousness as well which fits in well with the video as the girlfriend does not feel comfortable when Jay Sean is with other women.
4. Screen Time/Atmosphere The video mainly focuses on the artist and his girlfriend as the video is about both of them, but it also shows background dancers. Background dancers There is a bubbly atmosphere which puts the audience in a happy mood, and if they are down can cheer them up.