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Lecture - Playing the Emotional Game - white notes
1. Marketing :- is an essential business function. It is
the process of planning & distributing the exchange
of products & services using the concepts of pricing
& promotion. In this sense, marketing is not only an
essential function, it is also a creative process.
It is based on the idea of an exchange of equal
market values for the purpose of satisfying human
needs or wants. However, this raises several
additional questions.
-Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham
Simon Ph.D., CPA
created by: Zane Van Rooyen
2. Modern Media Channels
TV & Community TV
Radio & Community Radio
Outdoor
Publications Magazine
Press & Community Press
Direct to home
Online
Mall Media & In-store
Mobile
Experiential Social Marketing
Word of mouth
Engagement
Commuter media
Product Placement
4. Modern Media Channels + Engagement
TV & Community TV
Radio & Community Radio
Outdoor
Publications Magazine
Press & Community Press
Direct to home
Online
Mall Media & In-store
Mobile
Experiential Social Marketing
Word of mouth
Engagement
Commuter media
Product Placement