2. Session Map
• Soul City’s SBCC model
• Message development process
• Developing your message through a
media vehicle - the case study
• Ensuring most effective framing of
message and maintaining consistency
• Reflection

5. Identify
topic (MMC)
Monitoring Target
Audience
and (Primarily
Evaluation men)
Formative
Implementation Research &
Literature
Review
Message
Pre-testing
design

6. Television
Booklets
Discussion Tool
Radio
Posters
Z-folds
Business Social
Social Media Advocacy
Cards Mobilisation

7. • Content outline
• Length
• Language level, tone,
register
• Text features
• Translation of difficult
words

8. • Opportunity to draw
audiences in (p 2&3)
• Enhance understanding
and support messaging
(p3)
• Any previous insight
into TA preferences?
• Need to resonate with
other campaigns or see new page 21
elements of campaigns?

9. • Number of drafts – check each one against
message brief and content outline to ensure
consistency, send to core team.
• Pre-test: with Target Audience and
stakeholder team.

10. The cover page should include a picture
of a woman since you remember in the
first episode the woman said they
should talk about it, as a mother and
father of children, so if you exclude
woman it can give an impression that
MMC is only about men ...
(25-35 years, mixed group; Gauteng
Province)
Soul City pre-test report; September
2011

11. Kwandebele they won’t
accept this book because it
discredit the good work
done by Ndebele
initiations schools. (25-35
mixed; GP)
In Free State and Lesotho
they won’t like this book
because their culture is
misrepresented by this
book. (25-35 mixed; GP)
Soul City pre-test report;
September 2011

12. You will never find a
woman talking to another
woman about her man
circumcision but it’s good
for woman to begin talking
about it with their partner,
it would have been nice to
see a couple talking about
it rather woman to
woman. (25-35 mixed; GP)
Soul City pre-test report;
September 2011

13. Apologies for this late feedback. We needed to get our outreach team leaders to review and they
have come back with some useful comments ( I hope J) I hope it’s not too late:
….
On traditional circumcision: The booklet in some instances raises questions about irresponsible
behaviours around traditional MC . Our staff felt that this may feel like an attack on TMC and
needs to be tempered and qualified a little better.
Page 20 : Block 3 raises questions around traditional MC that could be very controversial. We
understand the need to highlight risks but we need to also comment that in well controlled safe
traditional environments TMC can be safe and done with condom promotion. If we sound like all
traditional MC is irresponsible and without condoms etc we put ourselves at risk of generalising
negatively about TMC.
THats all from us...
Regards

14. • Distribute as per identified channels.
• Monitor feedback
Hi Jenny, it is so great to have been introduced to you by Sara.
First of all, I would like to congratulate you and thank you for the job well done concerning the male
circumcision booklet. My staff and I did read before passing it on clients and we loved it...
So the idea which I have is to keep the client busy by reading the book while lying on the procedure bed (
of course for those who doesn’t mind reading) or even better in the recovery room after the procedure, in
that case the nurse will be able to answer any question ask by the client after reading as the book cover
most of the essential information needed.
Really appreciate your help.
Regards,
• M&E

15. Hi Everybody,
On behalf of the PEPFAR MC Team, below are data on PEPFAR-supported MCs from
April-July 2012. The total for the four month period is 89,368. Congratulations! That
is an incredible number of MCs. Data are also provided by province, district and
partner.
We plan to send this kind of information out on a regular basis.
Let us know if you have any questions and feel free to share with others. Please email
us directly with specific questions.
Regards,
PEPFAR MMC Team