The Rise and Rise of tablets by Oomph

Rich content media and the enterprise the rise and rise of Tablet Publishing
January 2014
Wednesday, 22 January 14

What’s all the noise about?
Enterprise as Publishers
Tablets in Business - Embrace the Opportunities
Re-thinking your tablet strategy


What is Oomph?
Oomph is a versatile tablet and mobile
publishing platform that allows print
and web designers to create and
publish rich media apps for touch
screen devices with absolutely no
programming required.


THE OOMPH PROCESS

Oomph Viewer

!

InDesign
Author layouts and
add interactivity.


Oomph Viewer
Preview your ﬁles
regularly in
Oomph Viewer.

Oomph Bundle
Generate an Oomph
bundle ready for
submission to the
Apple App Store.

Apple App Store
App is submitted
to Apple.

Why do I need to
care about
tablets?


Smartphones and tablets are
changing the way that we live and
work.
Consumer IT is driving innovation
within the enterprise.
This has profound implications for
organisations and particularly
their communications strategies,
both internal and external.


The Rise and
Rise and Rise
of Tablets

300,000
The number of iPads sold on the first
day they were released in 20101


327M
The total number of tablets globally
20132


795M
The predicted total number of tablets
globally by 20173


1 in 8
people in the world will own a tablet by
20173


76%
The predicted level of tablet
penetration in the Australian Market by
mid 20144


56%
The current level of tablet penetration
in the Australian Market4


3rd
The global ranking of Australia in terms
of tablet penetration5


68%
The iPad market share in Australia4


Device market share in Oz5


2015
The year that tablet shipments will
overtake PCs6


2013
The year that tablets drove more
website traffic than mobile7


34%
The percentage of people who spend
more time on tablet than watch TV8


71%
number of Australians use a second
device while they watch TV8


44%
number of Australians use a tablet
while they watch TV8


The Lean Back device:
“12 months ago tablets were
described as the device you look
down at from your television. Now TV is
the device that you look up at from
your tablet.”


It’s a brave new world

So what does this mean
for your organisation?


And what is tablet
publishing?


Consumer Tablet Channel

Consumer
Magazines


Brochures &
Catalogues

Consumer Tablet Channel
By leveraging the personalised, interactive nature of
the tablet, you are able to create an experience
that is quite simply unparalleled through other
channels.


Enterprise Tablet Channel
Corporate
Publications

Development

Retail &

Sales

Kiosk


Training &

Tools

Enterprise Tablet Mobility solutions can deliver a
competitive advantage across a range of activities
including:
• More effective sales, marketing and
communications campaigns
• Faster, more informed decision making capability
• Increased staff productivity and efficiency
• Brand recognition as technological and
innovation leading
• Lower cost of hardware rollout using BYOD


So what’s
happening in the
enterprise?


92%
of Fortune 500 companies were testing
or using iPads by 20119


85%
of current enterprise usage is on iPads,
with Samsung at 7%3


18%
of tablet sales will come from
enterprise by 20173


So what results are
being achieved in
the enterprise?


18%
increase in sales for Aflac Insurance 6
weeks after converting sales material
to iPads10


250
number of hours per year each rep will
save following transition to iPad based
sales material, according to Novartis
CEO Joe Jiminez11


35,000
number of additional customer visits
per year that will enable11


29%
of doctors reported that they more
likely to prescribe a drug after seeing
an iPad based sales pitch11


15%
of online retail purchases came from
mobile last Black Friday12


10%
of online retail purchases came from
iPad last Black Friday12


85%
prefer mobile apps over mobile
websites, based on performance,
speed and convenience14


60B
number of cumulative app downloads
from Apple app store


So what
about
Strategy?

BUSINESS DRIVER

STRATEGY

Increase Sales, Customer
Engagement and Loyalty, Industry
Leadership, Brand Activation

INDUSTRY TRENDS
Increasing growth and maturation
of tablet and mobile market; Rise
of the Multi-device journey;
unified customer experience;
tablet commerce


CONSUMER INSIGHTS
...... TBD by Customer and Oomph

What are we doing ?

Consumer at Centre
Business Driver
Implementing a Tablet Strategy
Integrate with the Business

Clear Value Prop
Considered UX
App Build
Marketing/ PR

Optimise & Review
8

Launch parties are a thing of the past


FIND OUT MORE


FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:


Zachary@OomphHQ.com
+61 2 8039 0508

FIND OUT MORE

CONTACT:

Zachary King
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pranjal Desai


FIND OUT MORE

CONTACT:

Zachary King
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pranjal Desai
Account Manager


FIND OUT MORE

CONTACT:

Zachary King
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pranjal Desai
Account Manager
email:


Pranjal@OomphHQ.com

FIND OUT MORE

CONTACT:

Zachary King
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pranjal Desai
Account Manager
email:
phone:


Pranjal@OomphHQ.com
+61 2 8039 0501

References


References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html


References
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends


References
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester
http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0


References
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail.
Published by AIMIA


References
Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/
upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf


References
Published by AIMIA
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?
containerId=prUS24314413


References
Published by AIMIA
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/
tablets-trump-smartphones-in-global-website-traffic/


References
Published by AIMIA
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report
by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html


References
Published by AIMIA
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/
2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/


References
Published by AIMIA
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/
pressreleasestory.aspx?rid=1576889


References
Published by AIMIA
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29


References
Published by AIMIA
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link


References
Published by AIMIA
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://
offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf


References
Published by AIMIA
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://
offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf
14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013
http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-milliontimes-in-5-days/

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